September 2011

Asian e-Marketing interviewed Mr. Sandeep Casi, Founder and CEO of Cinemacraft, in June, during BroadcastAsia, who envisions transforming any mobile device into a television.

Not many consumers are willing to communicate and share directly with companies and brands. Hélène Blanchette, Head of the Fuji Xerox 1:1 Experience Service, has come up with a terrific approach that can ease the challenges companies face when trying to identify and target their audience, by developing strategic, quantifiable direct marketing campaigns.

The Chief Marketing Officer (CMO) Council announced the launch of its official journal PeerSphere in the fourth quarter of 2011. The multi-channel, multi-format publishing initiative intends to deliver an in-depth and engaging peer-driven quarterly print journal and companion digital formats for web, mobile, tablets, like the iPad, and mail delivery to members and subscribers worldwide.

Epsilon, a wholly owned subsidiary of Alliance Data, is a leading marketing services company, with a broad array of data-driven, multi-channel marketing solutions that leverage consumer insight to help brands deepen their relationships with customers.

With the latest wave of cyber attacks targeting Google, Citibank, Sony, Sega, IMF, the US Senate and the Malaysian government, it is clear that cybercrime has exploded to become the number one organized crime globally.

The marketer’s challenge has always been one of persuasion – put forward the product in as attractive a fashion as possible, and then through a system of rewards and other incentives, try to influence consumer behavior in the desired direction.

Concerns of choosing the optimal timing and frequency of mailings are some of the questions companies are most interested in. Unfortunately, getting answers isn’t easy as there are a variety of studies dealing with these issues, but they come up with different results all the time.

For the past decade, it was all about the desktop experience. Now, the mobile experience has become the new black. With a projected rise of +21% CAGR in mobile internet users in APJ between 2010 and 2015, the number of mobile subscribers will reach 1.36 billion in 2015, according to research recently published by Research

Relevance is the key! The more relevant an advertising message is for the recipient, the more likely this person will accept the invitation to consume. Behavioral Email is the concept of maximum relevance in email marketing, ensured by the seamless integration of email marketing and web analytics.

The rapidly developing Southeast Asian markets are becoming increasingly attractive destinations for Australian companies