Are Web 2.0 products such as blogs, YouTube, Twitter, Facebook and other forums a gathering place for egocentrics, eternally dissatisfied persons, and know-it-alls – or is it a global stage for opinion leaders, trend-setters, peer groups, or in other words for crucial minorities, that dominate majorities, taking on a pioneer role in society that becomes […]
Considerations for the Brave New World of Web 2.0 / 3.0 Read More »
Pay-Per-Performance Advertising, or PPP, is a term used in Internet marketing to define a popular pricing model whereby a marketing agency receives a payment from an advertiser for each new lead or new customer obtained for the advertiser through the agency’s online marketing efforts.
Buzzword: Pay-Per-Performance (PPP) Advertising Read More »
B2B marketers face two key challenges: reaching key decision-makers and demonstrating marketing results.
B2B Online Marketing Never Loses Its Appeal Read More »
From the moment it was founded in 1990, the Electronic Frontier Foundation (EFF) has championed the public interest in every critical battle affecting digital rights and listed their Top 12 ways to protect your online privacy which Asian e-Marketing is repeating in our current issue:
A Dozen Ways to Protect Your Online Privacy Read More »
Global creative agency iris has recruited one of Asia’s leading creative talents Barry Low to be Creative Director of its China operation. Low, who joined in August, will leave his present role as senior creative director at DDB China to join iris’ Beijing office, where he reports in to iris’ creative director for the Asia
The Mobile Marketing Association (MMA) has just announced their repositioning to create additional membership benefits and enhance effectiveness to meet the changing face of mobile marketing. “In its formative years, the MMA placed great emphasis on helping build a global industry, creating standards and guidelines to support the growth of a new industry,” said Federico
MMA Asia Pacific on the Role of Mobile Marketing in the Digital Age Read More »
Sybase 365, a subsidiary of Sybase, Inc., a global leader in mobile messaging and mobile commerce services, announced recently that it has processed more than one trillion inter-operator messages since the company launched the first SMS interoperability messaging hub in 2001.
Sybase 365 Processed One Trillion Mobile Messages By Now Read More »
According to Experian Hitwise, a leading online competitive intelligence service, visits by Hong Kong Internet users to property related websites fell dramatically in the month of August, decreasing by 40 percent (see figure 1). Despite the fall in August, the traffic to property related websites has increased overall by 31.8 percent since January this year
The micro-economic landscape that surrounds the digital content market has a major impact on the monetization strategies and business models throughout the content value chain. Ovum identified some of the demand and supply-side factors that affect the digital content economy and suggests that a detailed understanding of such persistent but variable economic factors is an
The Digital Content Economy: Implications for Monetization Read More »
The Advertising Standards Authority (ASA) has announced that it is extending its powers to cover all online marketing and advertising from 1 March 2011.
New ASA Regulations are a Boon to Victims of Google’s Change in Trademark Stance Read More »
