July 2012 – Search Marketing & Analytics

The analysis of user behavior with systems like Google, Crazyegg or Clicktale has almost become a standard procedure, but it gets interesting if you can use this data to improve the performance of sites, achieve better conversion rates and measure the difference it makes.

As our readers will have noticed by now, Asian e-Marketing loves to support open source projects, and therefore we introduce you to an award winning open source control panel for managing search engine optimization (SEO). The free software includes SEO tools that increase and track the performance of websites and has been the 1st Runner

Google is the world’s most popular search engine and its typical Search Engine Result Pages (SERPs) are therefore familiar to most users worldwide. Google search results consist of the so-called “organic index”, which means natural search results, but also Google AdWords ads, which are located on the right side or above the actual search results.