July 2012 – Search Marketing & Analytics

twt-firstspirit

TWT Interactive develops Google Search Appliance for FirstSpirit™

The full service internet agency TWT Interactive developed an exclusive module for the content management system FirstSpirit™ which allows Google search within the enterprise web sites and the intranet. The Google search appliance (GSA) connects directly with the content deployment process of FirstSpirit™, enabling almost real time updating of the GSA search index. Besides, a […]

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clicktrue_sea

clickTRUE: Specialists in The Search Market Space of SEA

clickTRUE Pte Ltd, a company specialized in search and conversion strategies, has been the first in Southeast Asia  that became a Google Analytics Authorized Consultant as well as the Yahoo! Platinum Search Marketing Agency Ambassador. It has been one of the first in the region to be accredited with both the Google AdWords Certified Partner

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connectedworld_1_copy

Inter-regional Connectivity: A less US-centric Web

The growth of inter-regional connectivity means bringing content closer to consumers, not only in its consumption but, excitingly, in its creation. Today, more than ever, global connectivity is allowing a new generation of content innovators and creators – from fields as varied as film, music, and fashion to science, technology and engineering – to reach

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Comscore-digital

ComScore’s Unified Digital Measurement of the Internet Universe

At ad:tech Singapore 2012, Greg Dale, CEO of comScore, talked a lot about the great medium internet, and how it is possible now to reach people now via social and video marketing, especially on mobile devices, here in Asia.  He further elborated on a freshly launched comScore study that focued on bringing all research the

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(From left: Marcel Fenez and Matt Hobbs at Cannes Lions 2012)

PwC at Cannes Lions: Implementing Digital Strategies is Media Companies‘ Greatest Challenge

Digital migration is increasingly playing out differently across various segments and geographies of the entertainment and media industry. PwC’s global Entertainment and Media Outlook 2012-2016, which was just launched during the Cannes Lions, tries to put this into perspective.

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