July 2012 – Search Marketing & Analytics

The full service internet agency TWT Interactive developed an exclusive module for the content management system FirstSpirit™ which allows Google search within the enterprise web sites and the intranet. The Google search appliance (GSA) connects directly with the content deployment process of FirstSpirit™, enabling almost real time updating of the GSA search index. Besides, a […]

Last week, Google posted that it is investing in many ways to give users control over the ads they see: 1. On YouTube, the TrueView ad product enables users to skip video ads. 2. On Google search, users can click “Why this Ad?” and stop sites they’re not interested in from showing ads 3. The

80% of CEOs admit they do not really trust and are not very impressed by the work done by marketers, while in comparison, 90% of the same CEOs do trust and value the opinion and work of CFOs and CIOs. That’s one of the striking findings identified by The Fournaise Marketing Group through its 2012

clickTRUE Pte Ltd, a company specialized in search and conversion strategies, has been the first in Southeast Asia  that became a Google Analytics Authorized Consultant as well as the Yahoo! Platinum Search Marketing Agency Ambassador. It has been one of the first in the region to be accredited with both the Google AdWords Certified Partner

The growth of inter-regional connectivity means bringing content closer to consumers, not only in its consumption but, excitingly, in its creation. Today, more than ever, global connectivity is allowing a new generation of content innovators and creators – from fields as varied as film, music, and fashion to science, technology and engineering – to reach

Optify conducts empirical research with own and third party databases and Optify Labs is an experimental playground where new ideas are tested before integrating them into their product. In that way, the company managed to become a leading provider of marketing software and services for the Real Time Web.

At ad:tech Singapore 2012, Greg Dale, CEO of comScore, talked a lot about the great medium internet, and how it is possible now to reach people now via social and video marketing, especially on mobile devices, here in Asia.  He further elborated on a freshly launched comScore study that focued on bringing all research the

Digital migration is increasingly playing out differently across various segments and geographies of the entertainment and media industry. PwC’s global Entertainment and Media Outlook 2012-2016, which was just launched during the Cannes Lions, tries to put this into perspective.

Semantic search changes the way a search engine “thinks” about a search term and is on the rise. I expect it to have a huge impact on the industry as a whole and therefore I decided to spend some time on the topic – not only because I am a philologist by education, but I

Mark Coad, former CEO of OMD Australia, will be re-joining OmnicomMediaGroup (OMG) in the capacity of CEO of the PHD Group Australia. He had left OMD at the end of 2009 to take up the position of CEO of CHE, a Clemenger Group creative agency. Due to the recent expansion of the PHD Network in