July 2012 – Search Marketing & Analytics

In 2012, the new theme for ADFEST has been”Fast Forward”, embracing the relentless pace of change that is transforming our region and the world. The 15th Asia Pacific Advertising Festival (ADFEST) took place in Pattaya, Thailand in March 2012 and has been a resounding success with a stellar line up of events and insightful seminars, […]

Looking at current user numbers and their growth by region, 1.97 billion of the world population was already online in late 2010, according to Internet World Stats. This means, nearly thirty percent, or every third person on this planet, is using the Internet – and we are not talking Europe or USA, or even both

Mobile marketing can feel like The Wild West. As the most rapidly emerging digital marketing channel, the old rules just don’t apply. Marketers are struggling to understand how to make apps stickier, how to drive traffic to mobile sites, which devices to prioritize, how to measure mobile success and how to repeat it. Too many

Nielsen’s Smartphone Insights Study, conducted across 39 markets globally (including 13 Asian markets), found that smartphones now outnumber non-smartphones in many countries including Singapore, Korea, Hong Kong, and Taiwan. However, consumers are still resistant to mobile advertising with a sizeable proportion of users reporting that they hardly ever click on mobile advertisements. In Singapore for

Without accurate reporting and analytics for your mobile applications, you’re simply flying blind. The data and analytics we take for granted on the web just aren’t easily available in the closed marketplaces like the iTunes App Store.

Most internet users go to the sites they want to visit via search engines, even if the URL is familiar to them. This makes Search Engine Optimization (SEO) such a critical factor for conversion rates, for both the classical and the mobile web. To make your content appear on top of the ranking, the content

The Chief Marketing Officer (CMO) Council passionately strives for getting deeper insights into today’s constantly evolving marketing environment and is asking for your support by adding your part to their survey http://www.cmocouncil.org/surveys/state-of-marketing2012/ Please contribute to CMO Council’s most popular and valued annual “State of Marketing” study, since many rely on the peer-based research for annual

APPIES 2012 is bigger and brighter this year with record number of entries submitted from across APAC. Campaigns for top global brands such as Olay, Oreo, Tiger, Dove,  Nivea, Nescafe, SK II, Singapore Tourism Board  and Gillette enter the fray to win APPIES gold medals on July 26 & 27 at the National University of

The Asia Digital Marketing Association (ADMA), in cooperation with leading digital marketing companies and research houses, has published the sixth annual Asia Pacific Digital Marketing Yearbook.  Among the thousands of facts and data points, readers will learn that 46% of the world’s online population is now in Asia Pacific: rather 1.016 billion people, of whom

There are over 200 separate factors which are used by search engines to determine rankings. SEO, if done correctly, can help to improve Google ranking and drive up targeted traffic. But to get top 10 ranking in Google’s organic search results (SERP) involves a lot of hard work, covering both on-page SEO and off-page optimization,