July 2012 – Search Marketing & Analytics

The aim of search engine optimization (SEO) is to increase a site’s visibility and ranking in the SERPs – and negative SEO aims at the opposite. How and why do people do this? Can there perhaps even be a legitimate reason for negative SEO? How can you recognize if your site is a victim of […]

Ever since internet giants like Wikipedia and Google had shown their stand against SOPA/PIPA, the issues brought about by these two pending legislations has caught the attention of not just those living in the U.S. but also of other internet users across the globe and to the SEO community. Now before you either disregard or

An elite group of senior marketers from across the Asia-Pacific region met this week to discuss the findings of a new study on how companies can engage with customers in a more personal, relevant, and valued way by being more adept at big data analytics. For this, the CMO Council teamed with analytics software leader

Lately, there is a disturbing trend for SEO piracy, and there seem to be two types you need to watch out for: 1. This is when you receive an email out of the blue saying ‘pay us $10,000 or we will get your site banned from the search engines’. These SEO Pirates generally target vulnerable

Today, almost all companies use web analytics tools to test and optimize the effectiveness of online marketing budgets – especially since it seems to be the only marketing discipline that provides almost total transparency. Marketers simply love the fact that digital marketing can be easily measured, which is most probably the ultimate driving force for

Less than two years ago, Google modified its AdWords trademark policy for international standards and opened up bidding on trademarked keywords to AdWords advertisers worldwide. The so-called brandbidding explicitly allows bidding on other brand terms in search advertising and stirred up controversy. With the opening up of bidding on trademarked keywords, not only the brand

Jen Thames wrote about SEO myths on slodive.com, and we didn‘t want to keep the 15 points she listed from you: 1. If some SEO is good, more SEO must be better Now, this myth is old, but the truth is that over-optimization can actually really hurt a site. For a great video about over

Dealing with reduced IT budgets (25%), adapting IT to the changing business landscape (18%), and building better tools that help management make better business decisions (12%) were the main concerns of IT decision makers, according to IDC. The premier global provider of market intelligence published just recently the findings of its “Continuum” End-User Survey 2012,

As smartphone sales boom and mobile traffic is on the rise, marketers are starting to get more and more interested in their mobile visitor performance. Important is to make sure that you are not one of those that is making decisions about creating mobile apps, mobile websites, transforming content, etc. without analyzing mobile traffic as

The CMO Council, in partnership with Adobe, is delving into a new study of the state of digital marketing in the Asia-Pacific region and would appreciate your insights. This study will create an evaluation framework that will form the foundation for an annual APAC Digital Marketing Performance Index. Responses will be compiled with those of others