August 2019 – Predictive Algorithms, Programmatic & Native Ads

In the following is a list of the most important predictive analytics approaches that allow to forecast consumer behavior and customer needs which should be useful for your business planning as well as revenue and profit chances:

The Visible Light Communication (VLC) industry is growing at a rapid rate and is set to exceed ten billion devices by 2023, according to HomeGrid Forum President Dr Len Dauphinee, who laid out a roadmap of the future of VLC and its role alongside G.hn in promoting a secure wireless environment.

According to Dynamic Spectrum Alliance (DSA) President Martha Suárez, competitive access to spectrum resources will result in a thriving fixed and mobile marketplace that can deliver new, innovative services. During a TV White Space (TVWS) workshop in Buenos Aires, she highlighted that harnessing spectrum sharing technologies like TVWS is key to enabling rural broadband.

The leading Japanese network provider Internet Initiative Japan (IIJ) has launched an eSIM service for the mobile Internet. The AirOn+ platform from G+D Mobile Security is enabling eSIM management. G+D Mobile Security is a global mobile security technology company headquartered in Munich, Germany and part of the Giesecke+Devrient group. G+D Mobile Security manages and secures

AppsFlyer, a global leader in mobile attribution and marketing analytics, released its 2019 App Market Insights report which examines the Tet holiday season in Vietnam, providing marketers comprehensive insights to optimize their campaign strategies over the festive period. The report analyzed 200 million app installs over a 2-months period in 2018 and 2019, tracking metrics

According to preliminary figures in the IDC Quarterly Mobile Phone Tracker, smartphone shipments in China stood at 98 million units in the second quarter of 2019, down 6% from the same period last year. The industry outlook, however, turns out to be much better than expected, not only because the forecasted 9% contraction didn’t occur.

With the rise of nonhuman intermediaries ― recommendation engines, voice-powered search, smart-home devices, autonomous purchasing programs and other artificial intelligence-powered systems, machines are now empowering consumers with new levels of intelligence. These algorithms have begun playing an increasingly important role by augmenting consumers with the information they need, influencing their decisions and ultimately helping them

There is currently no avoiding of one hot topic in e-commerce, namely Progressive Web Apps (PWAs). But what are PWAs? Technically speaking, PWAs are not even apps, they’re web applications that combine the power of traditional web pages with the functionality of native apps. You must awake to the fact that the majority of internet

The discussion about the optimal advertising space is becoming more and more intense. One thing is certain: one-sided relationships between advertisers and publishers are no longer sustainable – full transparency, quality and efficiency are the norm.

For some time already, programmatic is seen as a savior of online marketing, which is why we decided to highlight the opportunities and limitations of programmatic display in an article. In particular because many marketing executives still do not seem to understand clearly what programmatic advertising can and what it can’t do. This is understandable,