Nowadays, it‘s impossible to run marketing campaigns without various software tools, and there is a lot available on the market. Before chosing a software provider companies should figure out their individual needs and goals in detail and be very clear about what the exact performance the software should provide.
Integrate Marketing to accelerate and improve Results Read More »
In order to stand out from the crowd of identical or similar offers, companies have to perform their best and be outstanding. The basis for their extraordinary performance should be continuous development of new values and services for their clients. In other words, the future role of fruitful marketing is to put the customer at
Marketing needs Service Design for superior Performance Read More »
According to Kimberly Collins, analyst at Gartner, the original four Ps of marketing — product, price, placement and promotion – are still valid, but there are four new Ps which must be added to the core of a marketing organization in order to manage increasing complexity and optimize marketing outcomes: people, processes, performance and profit.
The four new P’s of Marketing that CMOs and CIOs should consider Read More »
Lucy Hemming has been promoted to Asia managing director for Bloomberg Businessweek from her current role as Regional Director for Southeast Asia. Hemming will assume her new responsibilities immediately and remain headquartered in Singapore. Hemming has been with Bloomberg Businessweek since February 2009. During her time at Bloomberg Businessweek, she has driven significant advertising revenue
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