September 2012 – Performance Marketing

Just a few days ago VisionEdge Marketing (VEM) and ITSMA, organizations committed to helping marketers improve their effectiveness, released the findings from their 2012 Marketing Performance Management (MPM) Survey. Their study captured input from more than four hundred respondents, providing valuable insights on how marketers approach marketing data, analytics, and metrics.

As early as the 1940s, business leaders began developing processes to enable and evaluate how employees contribute to the success of the organization. These processes became the foundation for what we refer to as performance management. With the increased pressure on business leaders to be more personally accountable for the performance and conduct of their

Message Systems celebrated the move into its new APAC Headquarter in downtown Singapore yesterday, where Asian e-Marketing met the company’s Chief Revenue Officer, Ralph Lentz, as well as Mark Johnson, Head of APAC and Teddy Ng, the newly appointed Sales Director for Southeast Asia. Besides great food and drinks, I enjoyed a traditional lion dance

Kneebone Inc., a cross-marketing performance technology company, is determined that there is a strong need for marketers to have an easy way to visualize marketing performance – at any level – whether it be product, segment, marketing vehicle, etc. In addition, marketers should not require the support of statisticians to build complex models over days,

Accurate, targeted marketing measurement leads to improved respect for marketing and improved revenue for your business. But how can your company’s marketing efforts be measured, and which are the best metrics to use? The following attempts to summarize and pick out the most important facts and recommendations from Marketo’s 70+ page Definitive Guide to Marketing

Performance-driven marketers must have a good set of metrics to track, report and manage their effectiveness. They are aware of the benefits of key metrics that provide business executives with insight into likely financial outcomes so they can manage business decisions and expectations. Proactively managing forecasts builds great credibility for marketing and delivers consistently on

Today’s marketers are under relentless pressure to obtain data, prove ROI and justify decisions. Marketers even have to go so far as to justify choices that haven’t been made yet, hence the momentum behind predictive analytics. It would seem we are in the singular pursuit of measurement. So far this year, at every conference, event

According to a study of the Fournaise Marketing Group, 73% of the CEOs the company surveyed think that marketing is lacking business grasp and therefore can’t make a positive impact on an enterprise’s performance. They attribute this, among other things, to the fact that marketers do not understand that they have to consider business metrics

The leading independent digital marketing agency, Greenlight, announced to offer its Social Media Optimisation service within a pay for performance pricing model. Greenlight has the distinction of being the first and only major agency to do so and offers its billing to be based solely on the delivery of actual results. In that way the

In the past two years crowdsourcing is a highly discussed topic, since it frees many business fields from resource limitations and is ideal for the efficient implementation of online marketing campaigns. The market dynamics and the permanent change in a corporate setting always require the planning of marketing activities to be rethought and revised. It