September 2012 – Performance Marketing

If you haven’t heard it yet, this year the CMO Council has set up a dedicated research center focused on measuring and tracking the effectiveness, relevance and value of online marketing programs and spends. Its Digital Marketing Performance Institute (DMPI) examines and advocates the need for more unified and integrated approaches to manage and optimize […]

Some marketing questions require robust analytics. For example, understanding what mix of channels are driving sales for a particular product, or in a particular customer set, or what sequence of channels is most effective. These types of questions often require large sets of data, or what is being referred to as Big Data. Study after

“People trust doctors, surgeons, lawyers, pilots or accountants – simply because they know these no-nonsense professionals are trained to focus on the right set of data to take the best decisions and achieve the best outcomes possible. CEOs trust CFOs and CIOs for the same reasons. It’s not a game of data, but rather a

Publishers must ask themselves the question “what’s the value of our website” on a regular basis, simply to find out whether it fulfills all the functions and tasks, works well and executes all user requests immediately, as these factors determine its success. Slow response times, low availability, due to a complex page layout and faulty

Today’s business climate requires high accountability for anyone responsible for marketing and thus the discipline of measuring marketing will definitely continue to evolve in the future. The marketing metrics continuum provides a framework for how to categorize metrics from the tactical to strategic. By navigating this metrics continuum, from activity-based to predictive, marketers can move

Performance marketing is more than just search engine marketing, affiliate marketing, display, or simply just another channel. Performance marketing is everything rolled in one – a single unit. Refined Ads delivers an ASP application, designed for the workflow and tailored to the needs of online marketing professionals. With the principle “Analyze-Understand-Act”, customers are able to

You may know that targeting refers to a whole bunch of methods that place advertising in a target group oriented manner to avoid wastage and to make efficient use of the marketing budget. Search advertising is such a form of targeting – with keywords as a selection criterion. Users are searching for content by using

After the three-day Festival of Creativity at Suntec City Singapore, during which the regions creative communications community came together to celebrate, debate the industry’s key issues, update their knowledge, network with professionals in the industry and be creatively inspired; the ten juries announced the 397 winners on the third day in a grand ceremony held

The Webtrends whitepaper “Unified Analytics for Web, Social and Mobile” points out that digital marketing has entered a new, fragmented universe, a multiple channel galaxy of web, social and mobile planets. Especially consumer adoption of social and mobile is fast and furious, ramping up quicker than past channels, putting brands and chief marketing officers under

The whitepaper “Power of Like 2: How Social Media Marketing works” is a research collaboration between comScore and Facebook which delivers unique insights on the impact of social media marketing. The research, which primarily leverages data and analysis from comScore and Facebook’s internal analytics platform, focuses on the impact of branded, earned and paid media