Customers expect personalization in every single interaction with a brand. At the same time, they don’t trust companies to keep their personal information safe and handle it responsibly. Companies everywhere face this dilemma, as a new study shows.
Consumers want personalization without disclosing data Read More »
In October last year, FACT-Finder acquired Loop54, the Swedish market leader for smart personalization technology in eCommerce and Next Generation Blixt brings now the technologies together, providing its users with the best of both worlds – search and personalization.
FACT-Finder’s “Next Generation Blixt” combines search and personalization par excellence Read More »
Whether on Google, Bing, Amazon or other search engines: organic and paid results compete equally for the user’s attention on the search result pages, implicating obviously that search engine optimization (SEO) and advertising (SEA) should be thought of holistically.
Is holistic search marketing worth the effort? Read More »
The industry cloud company, Infor, announced the appointment of Isabella Kusumawati as vice president and managing director for Southeast Asia and Korea (SEAK). Based at the company’s regional hub in Singapore, Kusumawati will be responsible for scaling Infor’s SEAK business, driving customer success and strengthening the ecosystem to spearhead the next phase of growth across
Appointments & Announcements Read More »
Optimizing online marketing purely based on metrics alone is tempting, as is managing campaigns based on conversion numbers and targeting a loyal audience with precise tracking and retargeting, but the long-term goal traffic, is often overlooked.
Brand marketing relies on awareness and image Read More »
More than a year ago, Apple introduced new privacy features as part of iOS 14.5, turning the mobile marketing landscape upside down. As part of the changes, users will now have to proactively give consent to sharing device identifiers with apps, such as Apple’s Identifier for Advertisers (IDFA).
Apple’s App Transparency Framework Read More »
The wealth of data available to B2B marketers today is vast and often very complex to manage when it comes to achieving specific business goals.
Using intent data finds out what the customer wants Read More »
Following the announcement of the partnership last year, Bonsey Jaden and CUE Group are introducing innovative, data-driven technology primed for the retail industry that delivers a deeper understanding of consumer practices with real-time analytics, at all levels of operations and marketing.
Bonsey Jaden and Cue Group introduce a data-driven solution to transform the retail game Read More »
In 2019, WARC, the global authority on marketing effectiveness, launched the highly successful Anatomy of Effectiveness report at Cannes Lions. Three years on, an updated edition is released at this year’s Festival, to give brand marketers, advertising agencies and media owners a fresh perspective on the five key building blocks of effective marketing.
WARC releases “Anatomy of Effectiveness: 2022 Updated Edition” Read More »
Many people use adblockers as they find ads just annoying, they don’t want to be disturbed while surfing online, or are afraid of infecting their computer with malware through ads. Thus, the advertising industry must look for alternative business models.
Advertising industry must look for alternative business models due to adblockers Read More »
