Today, every customer is leaving behind vast amounts of data while shopping online, providing marketers with numerous indications of their personality, their preferences and their purchase intentions. Each point of contact with an individual customer can be tracked across channels and evaluated according to the role it played in the purchase decision process.
Needed: new KPIs in performance marketing Read More »
Maximizing the advertising impact with innovative campaigns to stand out from the competition with the least possible cost is the goal of every advertiser, isn’t it? However, the measurement of the effectiveness of digital media activities, in spite of all high-tech tools in the market, still remains a key challenge – beyond the established planning
Measurement of digital media effectiveness remains challenging Read More »
Socialbakers announced ithe enhancment of its marketing solutions by including paid social media oversight and control across multiple ad accounts into Socialbakers Paid Analytics. As brands are shifting more budget to social media advertising, it becomes paramount that the budget owners gain a clear understanding of their advertising investment. According to Socialbakers, the process is
Socialbakers adds vital ads transparency and control tools to its platform Read More »
Zendesk’s vision to connect customer conversations across web, mobile, and messaging comes to life with WhatsApp for Zendesk, now available across Asia Pacific (APAC). The WhatsApp Business API connector will allow businesses to quickly and easily reach and respond to their customers using WhatsApp across the region.
WhatsApp for Zendesk in Asia Read More »
Marketing is highly digital nowadays and has its hands full with data and measurable target group reactions. The challenge the industry faces, however, is to channel the flood of data, to filter out the essentials, and to draw the right conclusions from them. That’s why systems and algorithms are needed.
Is marketing solely driven by systems and algorithms soon? Read More »
Anyone who wants to succeed in a market is well advised to think about differentiation and to deliver quick-witted arguments in the form of special skills. This requires identifying the digital challenges of the future as soon as possible in order to be able to respond to the problems of potential customers with tangible products
Don’t stop learning! Read More »
Grabyo, a leading cloud-based video production, editing and distribution platform, just announced its latest updates to Grabyo Producer, its live cloud-production platform, with the addition of frame-accurate video switching and remote camera synchronization. Grabyo’s cloud-based live video production suite now enables broadcasters and publishers to produce a seamless multi-camera, multi-source live broadcast from anywhere through
Liquid Omnicommerce, an independent and pioneering end-to-end retail consultancy, has strengthened its management team with the appointment of Richard Nicoll as its new Chief Commerce Officer and Managing Director. Richard joins Liquid from Publicis Communications in Asia, where he was Chief Shopper Marketing Officer. He has also held leadership roles at Saatchi &
Appointments & Announcements Read More »
For businesses today, providing an engaging customer experience across all digital touchpoints is paramount to success. From a marketing perspective, it is crucial that content is distributed across all available devices that customers are likely to use, including websites for laptops, tablets and mobiles, as well as content for other devices, such as wearables.
Critical factors when choosing a CMS Read More »
The market capitalization of the world’s top 100 corporations has risen from $ 1.04 trillion (5%) to $ 21 trillion in one year. This is one of the core results of the Global Top 100 ranking by market capitalization, published by the accounting and consulting firm PricewaterhouseCoopers (PwC).
The TOP 100 most valuable companies in the world Read More »
