Asian e-Marketing

AppsFlyer recently released the 14th edition of its Performance Index, which ranks the top media sources for mobile advertising. The latest edition is the first to fully measure activity following Apple’s implementation of its App Tracking Transparency Framework (ATT) as AppsFlyer examines the far-reaching impact of the new privacy era on all aspects of the […]

Technology experts consider personalized content and product delivery to be very important, but the technical infrastructure in many companies is not yet equipped for this. At least that’s according to the study by Optimizely, a digital experience service provider, for which 100 technology experts from the around the world were interviewed. It examined the importance

According to Tobias Eder from Seventimes Media, good online marketers know their CPM, CTR, CPA, and how many users are on their shop or website and who will convert within the next hour – at any time of the day or night. They know every single functionality of their individual advertising platforms meticulously, but still

Understanding brand performance relies on considering all strategic channels and voices used in campaigns across different markets: examining from a cross-voice, cross-channel, and cross-activation approach will allow for a better understanding of what is working and identify what opportunities brands are missing out on.

Since its inception, YouTube Shorts has grown a global community of more than 1.5 billion monthly registered users.

Over the past two decades, Analytic Partners collected a vast quantity of marketing intelligence across industries and countries which comes to life in the ROI Genome Reports. By understanding and quantifying how factors such as brand health, marketplace and country dynamics, or competitive landscape impact performance for each type of offline and online marketing activity,

The only way you can capture how your users really tick, what your target group needs or how your market segment is developing is with a reliable database and the help of web analytics tools, Olaf Brandt, Managing Director at etracker GmbH explains, a specialist in web and app analytics as well as push marketing

According to GroupM’s “This Year, Next Year” Global Mid-Year Forecasts, global advertising revenues are expected to grow significantly – despite fears of an imminent recession and the ongoing geopolitical situation in the world.

IBM has acquired Databand.ai, a leading provider of data observability software that helps organizations fix issues with their data, including errors, pipeline failures and poor quality, before it impacts their bottom-line. Databand.ai is IBM’s fifth acquisition in 2022 as the company continues to bolster its hybrid cloud and AI skills and capabilities. Since Arvind Krishna

Kantar just revealed the most creatively effective digital ads in Southeast Asia from 2021 as part of their Digital Creative Awards.