Migration to digital platforms is proving to be the way to go for apparel brands and retailers as more and more consumers move away from shopping in physical stores, writes GlobalData.
According to new insights on global retail payment trends from FIS, a global leader in financial technology, eWallets are now the preferred way for Hong Kong consumers to pay for goods online.
One out of three Hong Kong consumers ditching plastic in favor of eWallets Read More »
The term “marketing automation” is defined as the IT-supported execution of recurring marketing tasks with the aim of increasing the efficiency of marketing processes and the effectiveness of marketing decisions. Introduced consistently by prominent providers of Marketing Automation Systems (MAS), such as Salesforce.com, HubSpot, Adobe, its subsidiaries Marketo, Oracle, Microsoft and IBM in the past,
Marketing Automation Systems for state-of the-art lead management Read More »
The leading Amazon analysis software, Egrow has announced the addition of a new SEO tool for Marketplace sellers. The new Keyword Rank Tracker tool, which has been integrated into the popular Egrow software, extends the already vast range of sales and marketing solutions offered by the all-in-one, comprehensive service for listing optimization and product promotion.
New SEO tool helps Amazon sellers boost product visibility Read More »
For online retailers, it’s no longer a simple case of bricks vs. clicks anymore. Spoilt for choice these days, consumers are far less loyal to brands and are more likely to try new products. With online retailers facing increasing competition, how can they build brand loyalty and retain customers in today’s marketplace?
Businesses in APAC embrace Automation and AI for the sake of better customer experiences Read More »
Former Rocket Internet JV Asia Pacific CFO, Jatin Detwani, has joined theAsianparent to lead its Corporate Finance, Commercial and Strategy function. This appointment follows theAsianparent’s other recent senior hire of former Dentsu Aegis Network (DAN) China CEO Susana Tsui as CEO of Media last month.
Appointments & Announcements Read More »
The competition in the markets is getting tougher. In the long run only those who constantly win new prospects will make it. However, a personal approach and support of individual prospects and customers is hardly possible due to more and more complex sales processes and limited resources.
Marketing Automation – the foundation for successful Customer Journey Management Read More »
Our little personal all-rounder and companion in all situations – the smartphone – answers us any question at any time, and the information obtained then helps us making decisions. In these situations, called “micro-moments”, companies can easily get in touch with customers by being helpful to them.
It’s the time of micro-moments since relevance is above all else Read More »
MediaMath, acclaimed independent advertising technology company for brands, pledged to clean up the digital media supply chain by committing to a 100% accountable and addressable supply chain by the end of 2020.
MediaMath sets out to change marketing for the better with SOURCE Read More »
Zendesk. announced the launch of Gather, a powerful new product that enables companies to provide trusted and transparent support to customers through online community forums. Gather creates a space where customers can engage with each other and company experts to offer guidance and insight beyond what a single customer support agent might be able to
Zendesk’s ‘Gather’ provides trusted and transparent support at scale Read More »
