Not least due to tiring web meetings and increasing “Zoom fatigue”, virtual reality has powerfully penetrated our everyday lives. Professional virtual collaboration platforms on standalone VR headsets such as the Meta/Oculus Quest 2 or the PICO Neo 3 glasses now enable full immersion in a simulated world.
Immersive experiences with VR can be unprecedentedly effective in marketing Read More »
AnyMind Group announced the launch of an HTML5 game feature on its publisher platform, AnyManager, that enables web publishers to increase advertising (ad) revenue sources by implementing a variety of games on their site.
Implementing HTML5 games easily with AnyManager GAMES Read More »
When we talk about search engine privacy concerns, we think of user data that is collected by search engines, but we don’t know for what purposes and to whom it goes. Privacy concerns can come in the form of user profiling and personalization to ensure more targeted advertising or improved search quality.
The legal framework for search engine privacy is not solid Read More »
Revolut, the global financial superapp with over 20 million customers, has appointed Raymond Ng as Singapore CEO as it continues to grow in Singapore. The new appointment follows Revolut recently announcing the launch of its crypto products in Singapore. Revolut’s customer base in Singapore has grown 6-fold since the onset of the COVID-19 pandemic, and
Appointments & Announcements Read More »
Amplitude just released the survey report “Making the Leap to a Digital-First Enterprise” that shows the shift in how digital business leaders are measuring the impact of digital experiences in the new era and how businesses could thoughtfully transition to digital-first.
Data is now an important part of a company’s assets and for some even the most important one. It is not about collecting as much information as possible, but about converting the “raw material” information into usable know-how: knowledge about the customers and their likes and dislikes, knowledge about the course of business processes and
It’s all about understanding the connections between data Read More »
Attention to online advertisements increases significantly when they are embedded in articles and users engage with the content, according to the Project Trinity study of Havas Media Group and Teads.
“Ad clutter” on websites weakens advertising attention Read More »
Earlier this month, NielsenIQ and GfK, two global data and analytics services providers, announced their proposed merger to explore new opportunities in retail and consumer analytics.
Merger of NielsenIQ and GfK in the making Read More »
Users no longer search the Internet for information using just keywords, but rather complex questions that sometimes require interpretation. In response, search engines are now focusing on website content that also best covers other potential interests of their users. That means that to remain relevant for search queries, companies must adapt to this development and
Online communication should be needs-oriented to remain relevant for search queries Read More »
Cyware, the industry’s leading provider of the technology platform to build Cyber Fusion Centers for Enterprises and MSSPs/MDRs, and threat intelligence sharing for ISACs, ISAOs, CERTs, and others has announced a partnership with PAGO Networks, a South Korean MDR provider and value-added distributor, for building South Korea’s first cyber fusion center for tackling advanced cyber
South Korea’s first Cyber Fusion Center and MSSP/MDR sharing community Read More »
