So far, many players in online marketing have benefited in Wild West style from the lack of a clear regulation for the setting of cookies or the collection of personal data. To get to know the website visitor better, incredible amounts of data were collected, triggering a littering of the digital channels with ads, spam, […]
The pursuit of privacy in the digital age Read More »
Clubhouse is currently the most downloaded program in Apple’s App Store. The entrance fee is personal data. The provider records all comments and, in many cases, transfers address book entries from the users’ cell phones to company servers, where they can be used for marketing and advertising purposes. What’s so special about the app is
Clubhouse hype suppresses privacy concerns Read More »
Marketers who want to continue to rely on personalized online advertising will have to find a replacement for “third party cookies”, which are supported by fewer and fewer browsers. First-party data, however, is becoming more and more important.
About the role of trust in online advertising without cookies Read More »
Independent consultancies RICE and AKIN have signed a Memorandum of Understanding (MoU) to launch a new business unit LAB360, to help organizations design, integrate and innovate marketing and communications for business growth across Asia. LAB360 aims to help brands tell multifaceted stories and engage their audiences with personalized precision. Through a consultancy approach that emphasizes
Appointments & Announcements Read More »
At the inaugural Shopee Brands Summit 2021, Shopee’s leadership team shared their 2021 roadmap for brands to capture the next wave of growth in the region’s US$172 billion e-commerce market, as an increasing number of consumers spend more online.
Tailoring content to capture the e-commerce market Read More »
Due to constant changes, new innovations and developments, the digital world often seems quite confusing, doesn’t it? Indeed, the so-called digital transformation is inexorably changing one industry after another, much more powerful and disruptive than anything that has happened before.
In marketing, transformation must take place at the user interfaces Read More »
MoEngage announced several new product updates to fuel brands’ growth at its quarterly customer connect event, MoEngage NEXT.
Dr. Tong Wen, Huawei Fellow and CTO of Huawei Wireless, emphasized in his keynote speech at the 5G Advanced Summit that 5G must continuously evolve to build an engine of all-industry digitalization so as to satisfy the fast-growing consumer connections and diverse industrial applications.
Continuous 5G evolution for building an engine of all-industry digitalization Read More »
ADA, a data and artificial intelligence (AI) company that designs and executes integrated digital, analytics, and marketing solutions is launching a new Marketing Technology (MarTech) service across Asia-Pacific (APAC) that will help clients optimize their end-to-end sales and marketing efforts.
ADA launches new MarTech-as-a-Service offering across Asia Pacific Read More »
A digital, innovation-driven economy means that businesses will need highly skilled workers and deep talent. As the employment landscape undergoes fundamental changes accelerated by the pandemic, Deputy Prime Minister Heng Swee Keat outlined in the recent Singapore Budget 2021 three enablers towards Singapore’s next phase of transformation—one of which focuses on developing the skills, talents
Creative leadership trends that will power organizations in 2021 Read More »
