Usually you need an interdisciplinary project team to introduce a Web analytics system where business management, marketing, IT and engineering respectively often work with external service providers and consultants. The objective of the project management is to contribute knowledge and requirements from all areas to guarantee profitability. The
What it takes to implement a Web Analytics System Read More »
Dimensions and metrics provide the basis for business relevant information of a Website, out of which result two important consequences. The detailed planning of metrics and dimensions lays the foundation for Web analytics. A good basis for the determination of the used dimensions generates the questions that the Web analytics system
Criteria for selecting Web Analytics Tools Read More »
The days of basic Web statistics are coming to an end. In fact, Web statistics are rapidly evolving into Web analytics. We now have the ability to monitor very reliably users’ paths through our sites. We can see what content is attracting them, and even from a visual perspective we can determine which sections of
From Web Statistics to Web Analytics Read More »
A great deal has been said and written about the good, the bad and the ugly of web analytics. Niel Bornman, Acceleration’s Director of Online Analytics boils the debate into five of the biggest challenges we face as we implement analytics tools and the ways that we can deal with them.
The Top 5 Challenges of Web Analytics Read More »
The Web Analytics Association defines web analyticsas “the objective tracking, collection, measurement, reporting and analysis of quantitative Internet data to optimize websites and marketing initiatives”. Effective Web Analytics goes beyond reporting on and measuring a site’s business and sales performance, to include predictions of future market
An Introduction to Web Analytics Read More »
Email marketing on mobile phones has been tottering on the brink of opportunity. Some e-marketers may have already embraced it because their customer base are a very mobile bunch. Others have taken a ‘wait and see’ approach, shelving it as something for the future.
Mobile E-Mail Marketing Demystified Read More »
As e-mail messaging is the dominant form of business communication certain standards should be kept in mind to use the medium professionally. Laura Stack, the president of the international consulting firm The Productivity Pro®, Inc. gives us 12 e-mail etiquettes to consider:
In recent years, e-mail marketing has been in constant development and right now event-driven news get a lot of attention. The reason is simple: Transactions or triggermails are an innovative form of dialogue marketing that focus on the receiver of the message.
Trigger-Mails: The Masters of Relevance Read More »
Email marketing has been called the original social networking tool and it’s no wonder. LinkedIn for example, relies very heavily on email to keep its users connected. In addition, many of the groups that have been popping up of late are essentially opt-in lists for the group owners
Incorporating E-Mail into The Social Networking Mix Read More »
In exactly the same way how people subscribe to e-mail newsletters, they can subscribe to RSS feeds, too: Whenever there is something new, all subscribers receive the information automatically, therefore the protocol is ideal for feeding users regularly with new content and thus tie them down to the own company.
How RSS and E-mail Marketing go hand-in-hand Read More »
