A recent report from Jupiter Research highlights the fact that deliverability is the number-one consideration for marketers when selecting an email service provider (ESP). Unfortunately, there is only so much even the best ESPs in the market can do in order you in getting your marketing messages to the inbox.
The Importance of Reputation and Message Relevance Read More »
Email has been hailed as the ubiquitous form of communication, something which executives cannot live without. However, according to JupiterResearch, email is not without competition and is currently undergoing a downturn of its own. The medium is facing an onslaught from new media like social networks and even from text message and mobile phone communication.
JupiterResearch: Marketers on Guard, E-mail Marketing Facing Tough Times Read More »
While the World Wide Web continues to generate exciting new forms of human interaction, including such Web 2.0 offshoots as social networking and video-sharing sites, wikis and blogs, opportunities that result from the joining of both old and new Internet-based communication technologies can be aweinspiring as well.
E-Mail Marketing + Social Networks = Social E-Mail Marketing Read More »
At first glance, the market for email marketing solutions can appear to be a bit unclear but an overview can be provided with only a few basic considerations that can shed light into the jungle of different technologies, pricing models and service packages. According to appropriate requirements the most suitable provider or ESP (e-mail marketing
Selecting the Right E-Mail-Marketing-Service-Provider Read More »
New research undertaken by Adestra, an e-consultancy, shows digital marketers are spending too much time on manual in-house tasks such as administering and producing e-mail campaigns and not enough time on optimization and targeting that will make significant improvements to their return on investment.
Five Steps to Improve Your Email Marketing Campaign Read More »
Mobile device use in the business world is definitely on the rise. However, as mobile access to sensitive corporate information becomes more popular and the number and type of mobile devices used to access such information increases, security is an important concern. Mobility has its own characteristics and, hence, security issues. Below are
Mobile Security Basics Read More »
With ABI Research stating the global mobile marketing and advertising sector will be worth US $19 billion by 2011 and the Internet Advertising Bureau ‘Engage for Mobile’ conference in November 2007 claiming Mobile Advertising is set to take up more than half of advertisers’ budgets by 2012; things are looking very positive for the key
The Mobile Marketing Value Chain Read More »
Introducing mobile into the marketing and advertising mix represents the single largest evolution in the past decade of marketing for brands and content owners alike. Whether the aim is to drive revenues, cross sell products or acquire customers, the potential of mobile is obvious.
The Thorny Side of Mobile Marketing Read More »
Mobile marketing fits in across a wide variety of marketing disciplines and can be a channel in its own right. It was first used most frequently by sales promotion agencies as a very convenient way to manage a competition – the ubiquitous ‘text and win’ promotion.
The Many Faces of Mobile Marketing Campaigns Read More »
I guess I don’t have to explicate again the four key elements that differentiate marketing from traditional marketing. However, it can’t hurt to remind you that when planning your mobile marketing effort, it is really back to marketing basics and lots of common sense. Don’t get bogged down with the technology, think through your product
Mobile Marketing Campaign’s Rules for Success Read More »
