Asian e-Marketing

You should never stop learning especially as technology is in a state of constant progress. Consequently you can call yourself an expert only by continuously gaining experience and increasing your skills and know-how with each project. E-mail marketing in Asia is definitely picking up steam but still seems to be in its infancy in the […]

One of the fastest ways to ensure your product or service gets noticed is the vastness of the Internet is by having a pay per click (PPC) advertising campaign. If done well, PPC can drive targeted, consistent traffic to your website.

Pay-per-click (PPC) may sound like a great option, but do you know what it really costs and is it really worth it? Each campaign is different, depending upon the bid amounts, number of actual click through, and the generated Return on Investment (ROI).

Online advertising it seems, thrives in dour times, proving its worth as a cost-effective medium amidst shrinking marketing budgets. A study by Frost & Sullivan reveals that online advertising in Singapore is once again on the rise as a growing number of large brand advertisers are embracing the medium given its ability to achieve precise

RSS files are one of the most widely used XML formats on the Web. They provide an open format for syndicating all types of content, including podcasts.

A simple log on, getting registered and then receiving a lot of visitors is unrealistic. But still today a lot of search engine marketing service providers try to attract users with such a promise. Unfortunately, this simply doesn’t work anymore.

What’s the use of the best homepage or the cheapest online shop if visitors are missing and consequently nobody perceives your offers? Without visitors your Website is simply worthless. So, just how do you ensure that your target group reaches your Website in today’s online jungle?

The success of the email medium is unquestionable, but unfortunately nobody uses it more intensely than the spammers. Investigations prove that 60% to 90% of all emails are spam, which costs private users time and nerves, small and medium enterprises ten thousands, and the big Internet providers a few million dollars per year – taking

The rise of the digital economy has changed the way we communicate and do business. It forces us to implement emerging new technologies to stay competitive regarding our marketing campaigns. This article focuses on digital marketing, taking into consideration various types of online advertisement opportunities to give a rough overview of the broad subject.

The Search Engine Marketing (SEM) Industry is estimated to reach US$23 billion by 2010 and the vast majority of SEM investment in the coming years will involve pay-per-click.