If podcasting is used like an advertisement in the Web 2.0-shell, it is wasted money. But if you consider podcasting as a sort of “info flyer” of the new kind and as a real dialogue medium, it will show its true potential, especially to the trade industry. Nowadays, companies want to have a dialogue with […]
Tapping the full potential of commercial podcasting Read More »
There is definitely a difference between a good podcast and one that is not. Podcast production takes effort, but anything worth doing is worth doing right. Strive towards making your podcast stand out. Here are some tips to making your podcast count:
How to make your Podcast Effective Read More »
Collectively well-maintained web directories are increasingly getting the attention of Internet users as well as spurring Web users to express and exchange their opinions online. Just a few years ago, the first approaches have been to collect customer opinions and to provide reviews of products and services to other participants. However times have changed and
Marketing 2.0: Gaining customer loyalty through social networks Read More »
In the next five years the entry into the Internet will change in significant ways according to forecasts of IBM research – ibm.com – whereby the researchers of the computer giant expect a lot from voice control. Surfing the Internet will be possible with the voice only and therefore using hands will become obsolete. Furthermore
IBM Innovation Trends – a talking Internet and digital shopping assistants Read More »
Did you know that search engines do not really search the World Wide Web directly? Each one searches a database of the full text of Web pages selected from the billions of Web sites out there residing on servers. When you search the Web using a search engine, you are always searching a somewhat stale
Did you know? Spiders don’t really crawl the Web Read More »
75 percent of the 474 surveyed companies rely on five instruments, while weblogs are losing their shine. In addition to usability, SEO, e-mail, and Web-Controlling, SEM is now also a must in online marketing. These five instruments are used by about three-quarters of the surveyed companies. Furthermore, mobile marketing is up and coming, while more
Absolit’s study on “Online Marketing Trends 2009” identified five duties Read More »
The web has become crucial to businesses. As the online world evolves, more and more businesses’ websites are now running in real time. This makes web analytics more pivotal than ever. As the understanding of Web analytics increases, it’s definitely making its presence felt. No longer are just dashboards, but have instead, become an integral
Avoiding common pitfalls and traps in web analytics systems Read More »
In order to improve your search engine rankings, most techniques have one thing in common and that is keywords. Keywords are extremely crucial as they lead search engine users to your site.
Unlocking the Importance of Keywords Read More »
Plenty of research has already been done on various aspects of web usage and currently more and more surveys track the use of search engines and how users find information. Market researchers have found out that search engines are an important contact point for Internet users in every stage of the purchase decision process.
Search Engine Marketing: The importance of a good search engine ranking Read More »
Pay-per-click is the fastest-growing segment of all advertising reports Interactive Advertising and according to many marketing experts, is poised to become the single most important form of marketing in many countries. But, is click fraud set to bring it plummeting down?
Click Fraud: Still a cat and mouse game Read More »
