Asian e-Marketing

On March 19, 2009 MediaBUZZ celebrated its 5th anniversary at the posh venue “the Pod” on top of the National Library Board in Singapore. As online publishers from the first hour, we embrace of course the rise of digital media in the region and have therefore chosen the topic as the theme of the event. Although

So far there isn’t any real legislation governing the Internet. Anyone can write and post everything that he or she likes, often times, even remaining anonymous. This wouldn’t be problematic at first sight but what happens when this could affect yourself, your business or your company? With boundary lines blurring more and more, we are

Millions of marketers, who faced with dwindling budgets and constrained resources, are engaging financially challenged consumers in an ever-growing, cluttered and competitive media environment. A recent CMO Council survey of 650 senior marketers1 found that 76 percent of respondents believe they are not realising the full revenue potential of their current customers. Major obstacles for

This is how the Cluetrain Manifesto describes in 95 points how the new corporate culture should be designed and which aspects of the digital world it will influence. What’s interesting here is the “definition” of consumers. “We are not a target group or end-user or consumer. We are people – and our influence defies your

There have been more than 130 million blogs being tracked by Technorati since 2002, an estimated 100 million videos a day being watched on video sharing website YouTube, and more than 90 million members are part of the social network Friendster. All those so-called social networks offer a platform for all kind of things human

All companies have to face the fact that power today is on the side of the client. All companies have to listen to their customers and initiate a dialogue with them. Finally, all companies should actively maintain their community ecosystem in an appropriate manner. Awareness has recognized this need very early and now supports companies

Today’s Web has become a “social medium” as seen with digg, friendster, youtube, flickr, blogs, podcasts, wikis, and so on, reflecting the fact that the 21st century is driven by people that tend to interact and being social. The future will have to deal with a growing socio-technical system of the Web that works only

Web 2.0 may be a blessing to many of us, especially in online business today, and over the years we’ve been seeing more and increasingly complicated and sophisticated services built around this technology pop up.  Xing, LinkedIn, Facebook, YouTube, RSS feeds and other web services have all become an everyday part of our lives.  However,

To use the Web 2.0 as a company, you don’t need to instantly start to blog and build up a community. These are the most important tools and facts to remember when using the social web: