Asian e-Marketing

The sharp rise in the use of mobile devices not only has an impact on online retail but offers local retail new opportunities with location-based advertising. But in times of huge amount of data available, it is more important than ever to properly analyze information before using it for marketing activities to achieve the desired […]

AnyMind Group announced the launch of a suite of features on its publisher platform, AnyManager, to help mobile and web publishers to tap on the continued growth of mobile usage. The features center around helping web publishers leverage on progressive web applications infrastructure, and for native mobile app publishers to gain more insights from their

According to Kantar’s recently published media reactions report, marketers plan to increase their spending in online video ads, social media newsfeed ads, brand effectiveness research and digital behavioral measurement. This has led brands across APAC dealing with more discerning, divisive, and digitalized consumers in a more fragmented media and ecommerce ecosystem.

Wherever you go, you find the same picture of people staring into their smartphones and paying little or no attention to what’s going on around them. Well, that’s the main problem marketers are facing to get customers to pay attention to their products and services. Location-based marketing and proximity marketing can help here, which is

With the future of work being now and being digital, businesses need to build an intelligent workplace – one where employees can develop and communicate content internally and with customers in a highly automated and responsive way. This enables business growth, improves employee experience, and facilitates business continuity. While the trend of remote working continues,

In 2016, the smartphone replaced the laptop as the most common Internet device, and we know how the trend has developed since then, right? Well, then you know why online advertisers must embrace more than ever the challenge of aligning their strategy with the smartphone in mind. Since mobile overtook desktop as the main technology

The risk for climate change is growing, meaning sea levels are rising and extreme weather events are more common. Therefore, insurers use location intelligence software to optimally prepare for climate change. TWT Business Solutions shows insightfully what companies could learn from the use of location intelligence software to succeed in business.

End of last year, Precisely, a global leader in data integrity, announced the Precisely Data Integrity Suite, a modular, interoperable suite that provides maximum accuracy, consistency, and context in data for confident business decisions.

In many ways, being an effective leader boils down to your ability to influence people—a proficiency that is driven by one’s Emotional Intelligence Quotient (EQ). Leadership is more about soft skills—the ability to inspire, persuade, guide, sway and communicate in a way that’s “heard” rather than just “listened to”—than it is about being the best