Asian e-Marketing

 Most of us have come to the point where we’ve  pondered the decision of whether to have multiple social media accounts (business vs. pleasure). Some have had success doing this, but most not. Facebook’s new privacy policy allows more individual controls, but it also allows for more openness at the same time. Facebook, like other […]

The section Social Media of the “Federal Association of Digital Economy” (Bundesverband Digitale Wirtschaft – BVDW) in Germany published recently some guidelines for the respectful exposure to social media and defined a “Social Media Code of Ethics” that recommends companies when communicating with bloggers or social network users not to be offended by reviews from

In 2006, the year after the acquisition of the social network MySpace, Rupert Murdoch had this to say about Social Media: “To find something comparable, you have to go back 500 years to the printing press, the birth of mass media.Technology is shifting power away from the editors, the publishers, the establishment, the media elite.

Collectively well-maintained web directories are increasingly getting the attention of Internet users as well as spurring Web users to express and exchange their opinions online.

So far there isn’t any real legislation governing the Internet. Anyone can write and post everything that he or she likes, often times, even remaining anonymous. This wouldn’t be problematic at first sight but what happens when this could affect yourself, your business or your company? With boundary lines blurring more and more, we are

Living in the virtual world has become part and parcel of our everyday life. Many people cannot imagine a day going pass without checking their notifications on Facebook or finding new suitable business contacts on Xing. Why do so many of us spend so much of our free time surfing around social networks and contacting

If a company realizes that for instance http://www.blogcatalog.com gets searched quite often, that the Website has the power to influence others and should therefore be taken seriously, it is already a step ahead of many other companies. But when the faux pas happen that the owner of the Website, the blogger, gets included in conventional

Change happens slowly. It took us years before we noticed that Microsoft was upending a tech industry that, until the 1990s, IBM dominated. However, if you squinted you saw this starting in the 1980s once the mainframe era was ending.   Then Google changed the game for Microsoft (a client) in the 2000s when the desktop

Awareness, Inc’s , “Social Context Triggers” is an additional offering to their on-demand social media marketing software services. Standard keyword-based filtering functionality available in social media platforms automates the moderation of profanity in posts, discussion forums and comments. Awareness’ Social Context Triggers extends on this functionality by allowing organizations to drive sophisticated automation from the

Social media marketing is not about taking one’s branding and messages and splaying them across social media sites or just about setting up a presence in Facebook or Twitter. Instead you must understand the essence and ethos of social media—the culture of participation at its heart—and harness and embed that in your marketing and business