Asian e-Marketing

Move over, EQ and IQ, there’s a new Q in town. DQ or Digital Quotient tells you how savvy you are in the digital space.

Australia’s accelerating numbers of mobile Smartphone owners are using their handsets to access data more frequently than using the telephone feature,

According to Frost & Sullivan, growth in Southeast Asia’s (SEA) mobile services is expected to be driven by data services as mobile connections penetration surpassed 90 percent in 2009 and slowing revenue growth signal saturation.

The mobile phone evolved in just a few years from a prestige object for managers to a multi-functional communication and organizational tool for the masses. Almost everyone owns a mobile phone these days, allowing mobile advertising to be fast paced.

Many people look at technical changes with askance or often even reject it from the beginning. So, to no surprise, there aren’t really good discussions out there on why it’s worth to use the mobile channel for marketing measures.

Currently, many of the top brands try to figure out what to do with mobile marketing. Some establish mobile sites, just like it happened 10 years ago when online became mainstream.

Check Point’s solution provides secure remote access, data security, virus and malware protection, and security deployment and management for handheld wireless devices.

In recent years QR codes are becoming more and more popular in the advertising industry. Appearing like squares with integrated labyrinths at first glance, they can be scanned with a mobile phone camera and in an instant reveal a link to a brand portal and the mobile Internet. Its main goal is gaining customer loyalty

For years, we’ve used the same example when discussing location-based services: imagine you’re walking past a Starbucks and a coupon for a dollar off a latte is pushed to your mobile device just as you pass the store.

In line with the growing market demand for innovative mobile applications Sybase, Inc., an SAP company and industry leader in enterprise and mobile software, has announced the latest version of Sybase® Unwired Platform that will enable enterprise developers to simply and quickly build applications that connect business data from more sources, including SAP applications, to