Asian e-Marketing

For marketers and retailers alike, the greatest challenge is to ensure that their campaigns and paid search advertisements can transform instantly using 100% accurate information, while minimizing resources and maximizing ROI.

Search, which has been around for more than a decade, is still a very vibrant marketing channel, giving us another reason to continue the series on Search Marketing with Ms. Margaret Chang, General Manager of Search Marketing for Yahoo! Southeast Asia.

The Mobile Marketing Association (MMA) announced a series of agreements with four other leading marketing organisations for future collaboration: the CMO Council, International Advertising Association (IAA) UK Chapter, The Marketing Society and The Marketing Academy. Spanning a number of new initiatives, the partnerships all form part of MMA’s aims to promote and educate, which form

Just two month ago Microsoft Corp. announced the worldwide beta availability of its new Web browser Windows Internet Explorer 9 that takes full advantage of Windows 7.

Experian® just launched its Hitwise Search Intelligence™ service for the Hong Kong market. 

It is a common assumption by Internet users that their online activities are private and, to an extent, anonymous. This is definitely not the case.

Understanding the basic structure of how search engines register Websites is crucial to succeed in search engine optimization (SEO).

Search engine marketing gives you the unique chance to find customers in every phase of their purchasing cycle (the search, the price comparison and finally the purchase).

Pay-per-click (PPC) sounds like a great option, but what does it really cost and is it worth the effort and money? 

Google is the world’s dominant search engine, with some 70% of the 1.2 billion daily searches, and AdWords is the world’s biggest Internet advertising program that reaches 80% of the online population.