Asian e-Marketing

According to search engine expert Danny Sullivan, the term “social media optimization” was first used and described by Rohit Bhargava.*

Blogs are mostly pursued for private interests and therefore require not only a high qualitative and thematic range of topics, but also a very different relevance and coverage: from the private diary to investigative journalism, from lovesickness to cats or politics, from a few readers each week up to several thousand visitors daily.

InMobi announced the appointment of Atul Satija as Vice President and Managing Director, Asia Pacific. He will spearhead the Company’s Asia Pacific business strategy alongside the global executive team. Atul takes over from Emmanuel Allix, who recently left the company to pursue other opportunities. He was previously Head of Wireless Business, Japan & Asia Pacific

According to IDC, traditional corporate culture remains the largest barrier to successful social media initiatives, simply because social media challenges the hierarchical management model of organizations.

It’s once again that time of the year when speculations and discussions on possible online trends for the coming year kick in.

Twitter is a popular micro-blogging tool that enables users to communicate to an audience of “followers” using a combination of characters, images and URLs (tiny URLS) – all of which must fit into a 140 character limit.

The magic formula to get the attention of your target customers is to be able to inform them factually while engaging them emotionally through stories.

The explosive use of Twitter has many enterprises responding in one of two ways; blindly blocking, which may result in lost productivity and business opportunities or blindly allowing, which can expose the business to unnecessary business and security risks.

By the middle of last year, 924 million Internet users around the globe visited a social networking site, making it one of the most popular online activities, according to comScore. More interesting for the issue at hand is the research the company conducted a few months earlier, based on data from its World Metrix service,

Social media usage has seen unprecedented growth in Asia Pacific in the past year and is now one of the most critical trends in the online sector, according to Nielsen’s Asia Pacific Social Media Report.