Asian e-Marketing

In the past few years social media has developed an incomparable momentum and dynamism that seems to be unstoppable despite the ever changing, fast-living digital environment.

With more than a half a billion users, Facebook definitely knows a great deal about a huge number of people by managing to collect a lot of personal data since 2004, which is a gold mine by now.

SocialEngine is a PHP-based white-label social networking service platform that installs a customized full-featured social network on a user’s website.

On Facebook, private and business affairs are more and more mixed together, so do help protect yourself by learning how you can customize your privacy with just a few clicks.

Microsoft Advertising has announced the appointment of Jason Scott as the new General Manager for Asia, in alignment to its move to strengthen its global leadership team.  In his new capacity, Jason will lead in growing revenue and market share of display, search, ad networks and emerging assets for Microsoft Advertising, which includes online properties

Performance figures and metrics can very often overstrain marketers when they are monitoring their own social media activities.

Have you noticed how social and work related activities get more and more mixed up in our increasingly digitally driven world?

Looking back on what happened in the conference scene last year you probably have noticed that a lot of events were devoted to social media. MediaBUZZ and Asian e-Marketing both constantly zoomed in on this topic and will of course continue to inform you in 2011 of what’s going on in the digital media arena

In 2011, the emerging Asian enterprise customer will be actively enhancing its competitive position, according to IDC’s latest report on “IDC Asia/Pacific (Excluding Japan) IT Services Top 10 Predictions: ROI-Led Transformation in the Emerging Asia Enterprise to Drive IT Services Spend”.

The social web has changed the communication rules for the Internet as its users are now no longer mere recipients of messages, but can publish content as well. This has an enormous affect on online brand management and corporate communications as established marketing and PR tools simply seem to be less and less effective.