Asian e-Marketing

During Digital Matters, held last month in Singapore, I had the honour to hold an exclusive interview with Akamai’s genial and inspiring Head of Film & Interactive Entertainment Group, Andrew Grant, who leads the development and execution of Akamai Technologies marketing efforts in the areas of Film and Interactive Entertainment.

NXP is a leading state-of-the-art semiconductors company, originally founded by Philips more than 50 years ago, that was sold to a consortium of private equity investors in 2006.

In the run up to the COMPUTEX TAIPEI electronics fair in Taiwan, ASUS has unveiled its Padfone, which makes a smartphone, docked into a touch screen display, to become a full-fledged tablet PC that of course enables calls to be made as well.

SAS, a leader in business analytics software and services, forged a strategic partnership with four of Singapore’s Institutes of Higher Learning (IHL) to increase the skills, resources and competencies in Business Intelligence (BI) and Business Analytics (BA) in Singapore.

The Fifth Asian Publishing Convention (APC) will be held at The Landmark Bangkok, Thailand, on July 7 and 8, 2011.

Stories about investigations probing information-sharing by mobile applications that have been illegally obtained or transmitted via smartphones, are being heard more often nowadays.

For the first time, standardized key metrics for measuring advertisements have been established for the mobile interactive industry.

The Mobile Internet has helped marketers across the globe achieve the dream of anytime, anywhere, targeted and personalized access to their consumers.

The mobile phone is, in general, everyone’s constant companion, catapulting the medium into the reign of the most personal mass media and first advertising medium in the pocket.

The sheer number of mobile apps has exploded in the past year making it that much quite harder for users to separate the apps they are interested in from those that they are actually not.