Asian e-Marketing

comScore, Inc. entered the market with a tool that measures social media impressions, called Social Essential, that allows enterprises to analyze their audience across social media, by providing insight into the demographic and behavioral composition of social media audiences, the reach and frequency of social media brand impressions, acumen on competitors, and the ability to […]

Econsultancy is expanding its global presence to Asia with the launch of its Digital Cream brand in Singapore. The event series already successfully running in London, Dubai, New York, and Chicago, finally comes to Asia, starting with Singapore this year and is planned to spread across several Asian markets in the future including Shanghai, Hong

Marketing suffers from a crisis of credibility and are perceived in general solely to support sales. So what can marketers do to be more in control of the revenue process and build the respect they deserve – especially among their operational peers?

It’s popular these days to say that customers are in control of marketing, since digital commerce is propelling a healthy democratization of the company-customer relationship. Data available to companies and consumers enable both sides to know more about what the other is thinking and doing.

Performance marketing is based on the ability of measuring online marketing campaigns which demands that marketers be well informed about the different categories of tools used for performance measurement and optimization that are actively used in all kinds of online marketing disciplines. So read on to gain a brief overview of the relevant key marketing

There is a growing need to measure the effectiveness of marketing activities, especially in today’s digital age, therefore in the context of this issue take a look at the definition given by Wikipedia which should be inspiring.

Experian released findings from its QAS Data Quality Survey that highlighted inter alia the importance of accurate contact data for businesses in Singapore in terms of stored customers, prospects, business partners and employees’ contact details.

The Fournaise Marketing Group tracked cross-channel advertising campaigns of its Large, SME and Agency clients across all media – including traditional and online – in 20 countries worldwide and found out that 19% less customer response and engagement in the first half of 2011 has been generated compared to the first half of 2010.

The adoption of social media noticeably enhances the customer service of companies, according to a study by the software company Sikom. Nevertheless, many marketers remain sceptical when it comes to Web 2.0.

Front line personnel from store managers to field marketing directors agree that marketing support materials are big contributors to the selling process. There is still, however, a massive amount of waste and obsolescence due to poor tracking, provisioning and just in time delivery of sales and merchandising materials to the field, reports the Chief Marketing