Singaporeans emerged as the global leaders for the longest time spent on Facebook, with an average of 38 minutes and 46 seconds spent per session (Table 1) revealed in an international analysis on the use of social networks conducted by Experian.
Facebook is More Popular in Asia Pacific than other Global Geographies Read More »
Weber Shandwick partnered with Forbes Insights to identify what makes brands social – and how. The research report “Socializing Your Brand: A Brand’s Guide to Sociability” was conducted via an online survey in Spring 2011 with 1,897 senior executives from high revenue companies across 50 countries in North America, Europe, Africa, the Middle East, Asia
New Study Identified What Makes Brands Social – and How Read More »
Transactional emails serve first of all only one purpose: they confirm a specific action of the recipient, such as a purchase, sign up, or a change.
Transactional Emails get 20% higher Click Rates Read More »
China holds the key to growth opportunities for businesses around the world in the next two to three years, according to global research released by Allen & Overy recently.
China Holds Key to Growth Say Global Business Leaders Read More »
Experian CheetahMail, a unit of Experian Marketing Services and a leading global technology services provider of integrated email, social, mobile and display marketing, revealed its latest analysis illustrating how flash sale emails significantly outperform other types of offers in campaigns.
Amdocs, a leading provider of customer experience systems, released the findings of a global research report, conducted by analyst firm Heavy Reading, which highlights the importance for service providers around the world to integrate charging and policy management capabilities to enable their future pricing strategies for data services.
The “Big Data” phenomenon seems to have appeared from almost nowhere, but in reality, some aspects of this emerging trend are not new.
Brand Finance Plc. released their fifth annual “Top 100 Singapore Brands” league table showing strong growth from the country’s top brands.
The Top 10 Singapore Brands Continue to Dominate Read More »
In email marketing the customer relationship usually starts with a prospect filling out a newsletter subscription form.
Mediabrands appointed Pat Lim as Managing Director of both UM and Initiative Singapore, taking the reins from Clinton Simpson, who lead both agencies for the past two years. Pat is a Singaporean with extensive experience across both Asia’s media and creative landscape. Recognized as one of the media industry’s best, she has received accolades including
