For many marketers, mobile is the Holy Grail for location-based marketing. Today’s smartphones, tablets and connected devices are virtually all GPS enabled thus allowing for a myriad of location oriented marketing opportunities.
Location based marketing opportunities Read More »
Adapting offline creatives for digital works – The first thing about digital advertisers and agencies is that they just adapt their offline creative to digital and it will work.
Seven myths of digital advertising Read More »
Acision, the global leaders in mobile messaging, announced two new appointments to its executive team as strategic leads for sales, marketing and services globally. Sherif Hamoudah has been appointed to EVP, Global Sales & Marketing, and Rob Bellis will lead Acision’s services organisation as EVP, Global Services – both moving from previously held senior positions
Providing individual relevance is the only way to achieve higher deliverability and more involvement in email marketing and can be achieved by reading user behavior.
Fuji Xerox Asia Pacific creates marketing campaigns that can connect businesses on a one-to-one level with clients and is able to massively improve response rates, sales, life-time value and brand loyalty.
Fuji Xerox’s One-to-One Marketing Solutions in High Demand (Part 2) Read More »
Most marketing and sales professionals are still grappling with the impacts of the global recession on marketing budgets.
How to Mix SEO, AdWords, and Global PR Global B2B Communications Read More »
Over 100 investors and entrepreneurs from around the region converged in Singapore for the launch of Angel’s Gate, Asia’s first business-focused reality programme.
Angel’s Gate: Asia’s First Business-focused Reality Show Read More »
The Accredited Association of Advertising Agents (4As) officially announced the re-launch of the International Advertising Association (IAA) Singapore Chapter, the local presentation of the IAA global body with the function of providing members with direct connections to the international partnership network of advertising, marketing and media professionals.
MIME is an internet standard for attaching non-text files to an internet mail message, such as animation, graphics, hypertext files, sound files, and spreadsheets.
Multipurpose Internet Mail Extensions (MIME) Read More »
The Mobile Marketing Association (MMA), the leading global trade association for the mobile industry, announced the release of their MMA Mobile Application Privacy Policy
MMA Releases New Privacy Policy Guidelines for Mobile Apps for Public Comment Read More »
