Asian e-Marketing

MAGNAGLOBAL, the strategic global media unit of Interpublic Group and division of IPG Mediabrands, recently released an updated Global Advertising Forecasts, showing media owners’ revenue growth for 2011 and 2012 to be slower than previously projected, but still resilient.

The banking industry in the Asia Pacific region will show good growth, despite a potentially turbulent year for the financial services industry worldwide, according to the IDC Financial Insights report Asia Pacific Banking Top 10 Predictions.

These days, citizens are actively seeking engagement on social networks with companies, brands, and products and they are also looking to engage with government representatives in a similar way.

Telecom service providers (SPs) in the region are still stumbling in their transformation to redefine themselves in an ever-converging ICT world where separation of networks and IT are almost indiscernible.

Based on the prospect of a turbulent and uncertain economic climate in 2012, IDC forecasted recently in their annual Asia/Pacific (excluding Japan: APEJ) Top 10 ICT Predictions.

Effective Measure, a provider of digital media planning solutions in emerging markets, released data reporting Apple’s significant market share in Southeast Asia (SEA) during the month ending October 2011.

The Fournaise Marketing Group (Fournaise), one of the global leaders in Marketing Performance, tracked that it helped its marketer clients generate +39% more prospects through their cross-channel marketing and advertising campaigns in 2011 compared to 2010, but claims that 92% of the total prospects captured were not closed by sales forces, according to their CustomerGenerator™.

A vigorous Japanese advertising recovery following the nation’s devastating natural disasters coupled with anticipated spending on the Olympics,

According to Frost & Sullivan’s predictions, the coming year will be a significant year for the ICT industry globally and in Asia Pacific respectively, as many trends in the industry gain momentum.

Black Hat Search Engine Optimization (SEO) usually describes techniques that are used to get higher search rankings in an unethical manner, such as breaking search engine rules/regulations or fraudulently presenting content to search engine spiders and search engine users in a different visual or non-visual way.