Asian e-Marketing

BasicKnowledge4Data

Basic knowledge in the four data disciplines is essential for a career in marketing

September 2021 - Voice Search & Smart Speakers /

The idea of designing creative advertising banners, captivating headlines, and trying to receive as many likes as possible for social media postings is increasingly giving way to a tough, data-driven mentality in marketing. “If you can’t measure it, you can’t improve it”, the management guru Peter Drucker once said. And indeed, the shift in the […]

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announcement2

Appointments & Announcements

September 2021 - Appointments & Announcements /

Emplifi, a leading unified customer experience platform, announced the acquisition of Go Instore, a London-based startup with 60+ employees. Go Instore enables video-powered retail by connecting online customers with in-store product experts using immersive HD live video. Their leading-edge video technology provides brands with a new channel via which they can engage with and serve

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ModernizeOmnichannel

How to modernize your omnichannel strategy

August 2021 - Omnichannel Marketing: Account-based Marketing /

In the whitepaper Think your business offers an omnichannel experience? Think again!, its author Audrey William, Principal Advisor of ecosystm, explains why it is so crucial for businesses to engage with customers across multiple digital channels and be “proactive” instead of ‘’reactive’’ when trying to be omnipresent.

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EthicalDigitalTransformation

Focus on ethical effects of digital transformation

August 2021 - Omnichannel Marketing: Account-based Marketing /

Algorithms that generate fake news and are distributed on social media, medical studies whose database does not include certain population groups, deliberately placed negative company reviews on Google Maps generated by artificial intelligence (AI) are just some examples that prove that digitization brings not only positive impulses to the economy and society, but has a

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BPOmnichannel

Best practices for omnichannel marketing

August 2021 - Omnichannel Marketing: Account-based Marketing /

Kentico Xperience, an award-winning digital experience platform that combines content management, digital marketing and commerce, summarizes in its whitepaper, Omnichannel marketing for customer-driven interactions, the challenges companies are facing when determining the most effective ways to connect to customers for omnichannel marketing and selling.

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SmaatoSecurity

Smaato boosts platform security against fraud

August 2021 - Omnichannel Marketing: Account-based Marketing /

Smaato, an omnichannel digital ad-tech platform and ad server, recently announced their integration with cybersecurity company HUMAN, a cybersecurity company that protects enterprises from bot attacks to keep digital experiences human. Its ‘Human Verification Engine’ roots out fraud before it can impact the bottom line. In conjunction with Smaato’s own sophisticated automated systems, safety and

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ABMOpposes

Account-based marketing opposes mass marketing

August 2021 - Omnichannel Marketing: Account-based Marketing /

In the digital age, nobody wants to be overwhelmed with unspecified floods of offers anymore, rather everyone expects to be addressed individually with solutions that are perfectly tailored to their needs. Hence, the motto “a lot helps a lot” no longer applies for marketing activities today. While mass marketing has led to enormous wastage for

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