In the recent study ”Life Reimagined‘, the consulting firm Accenture examined which developments are increasingly influencing the purchasing decisions of consumers today and how companies should react to them to continue playing a role in their market in the future.
Reimagined goes hand in hand with change Read More »
The spread of smart devices and the Internet of Things (IoT) are profoundly revolutionizing digital marketing. Used in marketing, IoT can collect customer information in ways that marketers of the last century could never achieve.
In the rise of IoT, change is the only constant Read More »
The buzzword Internet of Things, or IoT for short, is obviously a whole bunch of technologies and Internet protocols that have the common goal of connecting all kinds of devices to the Internet. In contrast to networked computers and servers, these devices are usually equipped with little computing power and memory for lower energy consumption
EVRYTHNG for IoT marketing data collection Read More »
Digitization brings us closer to new trends at ever shorter intervals that overwhelm us humans both at work and at home with buzzwords like Internet of Things (IoT), Industry 4.0, smart homes, autonomous driving or artificial intelligence (AI). What we shouldn’t forget is that these trendy technologies are supposed to make people’s hard everyday lives
Global MarTech trends are tipping point for IoT Read More »
In e-commerce everything revolves around the end customers and their needs, while in Industry 4.0 intelligent machines are in the foreground. With industrial IoT commerce, new commercial perspectives and opportunities are now established.
Using the advantages of IoT Commerce Read More »
In online and brick-and-mortar retail you can see a tug-of-war for the customer’s favor, but this battle only obscures one of the most important future trends, the Internet of Things (IoT). As a result, retail is increasingly losing direct contact with its customers, regardless of whether it is online or offline.
The machines will take over the helm in future retail Read More »
HUAWEI CONNECT 2021 started last week online and is still ongoing till October 31. The theme of this year’s event is Dive into Digital – into the practical application of technologies like cloud, AI, and 5G in all industries, and how they can make organizations of all shapes and sizes more efficient, more versatile, and
The South China Morning Post today the appointment of David Wightman to the newly created role of Global Head of Advertising. The senior-level appointment signals the continued growth of SCMP as a globally recognized and trusted partner to brand advertisers, powered by adtech innovation and data-driven advertising effectiveness. Wightman will spearhead the on-going growth and
Appointments & Announcements Read More »
Short, easy to remember, and unambiguous spelling had been the three golden rules for choosing a domain so far. Thanks to smart speakers like Alexa, Siri & Co, voice-based online search is on the rise and changing the success criteria for URLs and domain names.
Interrogatives dominate the voice search Read More »
Voice search is already pervasive and used every day, people ask for recipes, addresses, opening times or the weather occasionally; therefore, websites should be optimized accordingly. This means in practice, preparing information clearly, answering simple questions, and optimizing the loading time.
Distrust in voice applications slows down acceptance Read More »
