Asian e-Marketing

Quadient a leader in helping businesses create meaningful customer connections through digital and physical channels, announced the general availability of Inspire Flex Release 15 (R15), Quadient’s flagship enterprise omnichannel Customer Communications Management (CCM) software solution. The new release advances Inspire’s evolution from CCM technology to an expanded solution designed to foster greater Customer Experience Management […]

The concept of the customer journey is very demanding because, on the one hand, it requires a consistent orientation towards digital transformation, both in terms of the processes depicted as well as the organizational structures. On the other hand, a high-performance technical substructure is essential, or if the solution is to run in the cloud,

With the customer journey, a new concept found its way into digital marketing, namely providing customers with a special experience at all touchpoints. A demanding project that not only requires high-performance technology, but a changed mindset. In an increasingly digitized consumer world, it is important for companies to offer customers not only products or services,

For many, Christmas is the embodiment of contemplativeness and deceleration. But not for marketers, because Christmas is the most profitable time of the year for them, and therefore particularly critical to success. Certainly, the festive season brings enormous pressure to perform as year-end business, too. To activate the existing customer base for Christmas and to

Nowadays, the first contact with customers is almost always through content. Quite simply because potential customers in search of a suitable solution, product or service initially consume a whole range of content anonymously – mostly online. They read website texts, professional articles or social media posts, watch videos or use industry portals. Based on the

Unruly, a leading global video and Connected TV (CTV) programmatic advertising platform, launched its content-level targeting solution that segments inventory based on publisher bidstream attributes that mirror linear TV buys, such as genre and rating. The solution brings standardization to the programmatic Over-the-Top TV (OTT) and CTV ecosystem and will serve publishers who are increasingly

According to the global research report The Rise of Sustainable Media, released by Dentsu International and Microsoft Advertising, 59% of consumers worldwide intend to start boycotting brands who don’t take action on climate change. There is also almost unanimous support for companies to not only do the right thing for the planet, but also to

Customer loyalty is no longer just based on price or product quality, but on experience; hence, companies need to deliver seamless, secure, effortless, and personalized experiences anytime, across all channels. Just take a look at a recent report from Salesforce, revealing that 84% of customers said the experience a company delivers is as important as

New advertising spend forecasts for 100 markets worldwide show that the global ad market has thus far largely weathered the impact of COVID-19 and is on course to reach a value of US$1trn in 2025, with more than half of this money paid to just three companies: Alphabet, Meta and Amazon. This is according to

In times when the customer experience is decisive for the success or failure of a company, a better understanding of the customer journey ensures a clear lead over the competition. Indeed, a Forrester study found that leaders in customer experience outperform laggards by nearly 80%. This can only be achieved with the knowledge of an