Baozun Inc., a leading e-commerce service partner that helps brands execute their e-commerce strategies in China, announced its new regional headquarters in Singapore, as it seeks to drive e-commerce innovation and bring a competitive advantage to brands in Southeast Asia (SEA).
Baozun expands presence in Southeast Asia to enable regional e-commerce growth Read More »
Cisco just published its 2022 Consumer Privacy Survey, an annual global review of consumers’ perceptions and behaviors on data privacy.
Consumers demand more transparency when it comes to data privacy Read More »
Marketers spend thousands of dollars annually on their web presence, and other landing and campaign pages, to get their products and services visible in the digital space. But that’s not all. These sites only add value to the company if the relevant visitors actually see the content and, in that way, bring traffic.
Opportunities for strategic call tracking in the customer journey Read More »
Companies are no longer just focused on gaining market share, but on customer preferences. Successful customer retention strategies are therefore the focus of most marketing departments today.
Strategically optimize the customer experience Read More »
Consumer purchasing habits have changed drastically over the COVID-19 pandemic, and consumers are now much more experienced at all stages of digital shopping. This changing buying process presents great opportunities for brands willing to adapt, embrace new technologies, and meet rising consumer expectations.
There are many ways leading to a purchase Read More »
Even if the statement “Content is King” is getting older, its core message still applies. Editorial content and a comprehensive customer journey are key aspects of a modern digital experience (DX), that picks up the customer regardless of location, device and preferences, and creates the best possible experience with all available data.
Enter the world of digital experiences Read More »
Infor, the industry cloud company, announced the appointment of Terry Smagh as senior vice president and general manager for Asia Pacific and Japan. Based in Singapore, Smagh will be responsible for growing Infor’s business and driving customer success across key markets in the region, including Australia and New Zealand, Greater China, Japan, India, Southeast Asia,
Appointments & Announcements Read More »
Games, played on a mobile device using localization technology like GPS, are called location-based (mobile) games. These are not only played on mobile hardware but also integrate the player’s position into the game concept. In other words, while it does not matter for a normal mobile game where exactly the player is (play them anywhere
Location-based mobile games Read More »
All too often the same advertising strategy is rigidly applied to mobile and traditional channels, although several independent studies show that an unmodified or only slightly adapted TV spot on mobile devices does not lead to the desired success – just as little as a mobile spot on a cinema screen would work. It is
Same, same but different … when it comes to creatives Read More »
Mobile games will account for more than 60% of the total gaming market share in 2022 according to a forecast by Data.ai. Ultimately, the data and analysis service provider expects the games market to reach a total volume of $222 billion this year.
Mobile is driving the gaming market Read More »
