In March of this year, Google announced the shutdown date of the widely used analysis tool Universal Analytics for July 1, 2023. That said, any data you wish to access for future review and analysis should be available outside of Google Analytics as soon as possible since from this day onwards no more data will […]
Attention: the end of Google Analytics is just around the corner Read More »
Even in a world where stunning technological advancements abound, seemingly daily, it’s not that often when such advancements have a genuine opportunity to revolutionize an entire industry—let alone one generating multi-trillion-dollar annual revenues.
“Humanized” live online video sales spurring seismic eComm paradigm shifts Read More »
The importance of digital marketing is growing year by year and with it the advertising opportunities of online platforms. There are always new features designed to make marketing even easier and more efficient to optimize your campaigns as much as possible. Google is also constantly working on new formats and is bringing a new level
Pros and Cons of Google’s Performance Max campaigns Read More »
Facebook, Twitter, LinkedIn, Instagram, TikTok and its like are used by almost everyone and are therefore a perfect environment for businesses to reach their target audience. Advertisers agree that nothing works in online marketing anymore without social media, even though the strategic integration and measurement of paid social measures is challenging, besides data protection requirements
High time for new approaches to target group and campaign measurement Read More »
Effie Singapore 2022 and Association of Advertising & Marketing Singapore (AAMS) are pleased to announce the 18 finalists in this year’s awards. The finalists were determined by a distinguished judging panel, made up of over 40 industry leaders from agencies, clients and media partners. Ogilvy Singapore and BLKJ Havas both have 4 shortlisted entries, followed
Appointments & Announcements Read More »
Numerous indicators make clear that the next five years will usher in extreme transformation for a multitude of industries and sectors as well as the global economy at large. This begs the question: what is driving such significant and rapid change? This big question just might be answered in two words: alternative data.
Alternative data-driving extreme market research disruption Read More »
The MITRE ATT&CK framework is a knowledge base of adversary tactics, techniques, and procedures (TTPs). These TTP’s are based on real-world observations, used by various threat actors, which have been made globally accessible to be used as the foundation for threat models and methodologies. Since its official release in May 2015, the framework has been
How the MITRE ATT&CK framework has revolutionized cyber-security Read More »
Most companies today rely on IT environments in which cloud and distributed services are combined with legacy technologies. However, this makes it difficult for IT teams to keep track of security and performance issues across all systems. You need transparency across the entire IT stack and real-time data to quickly identify and fix critical issues.
Worry-free with strong IT security Read More »
Time and again we read and hear about cyberattacks on companies and with the accelerated digitization caused by the pandemic, this danger has increased even further.
Best practices for protecting your Facebook accounts Read More »
Palo Alto Networks, the global cybersecurity leader, urged the industry to move to Zero Trust Network Access 2.0 (ZTNA 2.0) – the foundation for a new era of secure access.
Adopt ZTNA 2.0 — Zero Trust with Zero Exceptions Read More »
