October 2022 – Customer Journey & Experience Marketing: Omnichannel & Real-time Marketing

Baozun Inc., a leading e-commerce service partner that helps brands execute their e-commerce strategies in China, announced its new regional headquarters in Singapore, as it seeks to drive e-commerce innovation and bring a competitive advantage to brands in Southeast Asia (SEA).

Cisco just published its 2022 Consumer Privacy Survey, an annual global review of consumers’ perceptions and behaviors on data privacy.

Marketers spend thousands of dollars annually on their web presence, and other landing and campaign pages, to get their products and services visible in the digital space. But that’s not all. These sites only add value to the company if the relevant visitors actually see the content and, in that way, bring traffic.

Companies are no longer just focused on gaining market share, but on customer preferences. Successful customer retention strategies are therefore the focus of most marketing departments today.

Consumer purchasing habits have changed drastically over the COVID-19 pandemic, and consumers are now much more experienced at all stages of digital shopping. This changing buying process presents great opportunities for brands willing to adapt, embrace new technologies, and meet rising consumer expectations.

Even if the statement “Content is King” is getting older, its core message still applies. Editorial content and a comprehensive customer journey are key aspects of a modern digital experience (DX), that picks up the customer regardless of location, device and preferences, and creates the best possible experience with all available data.