October 2022 – Customer Journey & Experience Marketing: Omnichannel & Real-time Marketing

Explaining things in a way that everyone can understand is a real superpower – and it can be learned!

Omnichannel trade is developing just as rapidly as service solutions: click & collect, click & reserve or ship-from-store are springing up like mushrooms and giving retailers hope for great sales success. But what sounds good at first often harbors unpleasant surprises.

The effort required for customer experience management (CXM) is usually manageable and not too difficult to plan, especially when you consider that programs to avoid churn or to win back dropouts, let alone to acquire new customers, are significantly more complex and inefficient.

Satisfied buyers ensure the sale of the products and services offered by the company and play an essential role in recommendation marketing. Anyone who manages to inspire their clients has a good chance of further business relationships. Once convincing products, high-performance services and an appreciative exchange of customers make a positive impression, potential new customers

IDC just published its worldwide information technology (IT) industry predictions for 2023 and beyond in a new IDC FutureScape report and presented it at a live event.

The competitive pressure has never been higher and at the same time customers are becoming increasingly demanding, which is why marketers should score with real-time customer experiences.

Advertisers want a more holistic view of their audiences, including YouTube, so they can understand the scale of the audience they’re able to reach through campaigns that are served both on TV and digital. For the first time in APAC, Nielsen is providing cross-platform metrics on which media buyers and sellers can transact.

The past two years have had a significant impact on economic development and people’s behavior. Social distancing and mandated business closures during lockdowns have forced retailers to break new ground and to make up for the losses with new models – with mixed success.

People look to their surroundings and the “wisdom of the crowd” to confirm the correctness of their behavior. This phenomenon, the so-called social proof, takes place intuitively and is part of human nature. The more people do a certain thing, the more likely it is that others will copy that behavior. This also means that

Yahoo announced the launch of new features for Yahoo Mail, providing consumers with “first-to-market” experiences for their inbox, to save time and improve productivity.