October 2021 – IoT in Marketing: Data-driven Marketing & Analytics

The Internet of Things (IoT) not only offers new opportunities for marketing communication but confronts companies at the same time with new challenges – especially in the areas of data protection and data security.

At first glance, the World Wide Web Consortium (W3C) and the Internet of Things (IoT) are two different worlds. The consortium is considered the authority for web standards and ensures that everyone can find information on the World Wide Web regardless of their device. Both the relatively simple web development and the so-called service composition

The Internet of Things (IoT) is one of the dazzling trends of the 21st century, destined to change our life, as well as any business and market, by collecting, processing, and analyzing large amounts of data in real time, thereby uniting the physical and digital world.

According to Forrester’s 2022 Predictions for Asia Pacific, region-specific pressures will allow just 40% of APAC firms to pivot to anywhere-work versus 70% globally.

IoT cloud services, such as those offered by Microsoft Azure or Amazon, are complex and therefore not ideal platforms for developers who work in the Raspberry, Arduino and Co. environment.

Ericsson’s new Cloud Connect service, an integrated component of the Ericsson IoT Accelerator that has been launched last month, makes it easy for enterprises to securely connect cellular devices to public cloud IoT endpoints such as AWS IoT Core.

Microsoft just unveiled the latest cloud and IoT innovative technology at the inaugural 2035 E-Mobility Taiwan Exhibition, further unlocking potential of cloud computing for smart mobility industry, besides highlighting its partnership with MIH Consortium (MIH), global manufacturing leader Foxconn’s electric vehicle (EV) software and hardware open platform. Leveraging the power of Microsoft’s cloud service, Azure,

Alibaba Cloud, the digital technology and intelligence backbone of Alibaba Group, unveiled Tingwu, an AI-powered meeting assistant, alongside a new version of its cloud computer. The solutions are tailored for the new world of work and address surging demand from corporate users looking to work remotely with more automated support, a trend accelerated by the

Rakuten SQREEM Inc., the joint venture between Singapore-based Artificial Intelligence (AI) Solutions Company SQREEM Technologies and global leader in internet services Rakuten Group, Inc., announced the launch of a new advertising product that offers deeper insights and significantly more targeted media buying.

The “Internet of Things” (IoT) essentially describes the communication between countless devices via the Internet. The concept is well known by now and will become a reality with billions of more connected devices to the Internet in the coming years. The chances of abuse increase immeasurably: on the one hand, completely new options for communication