October 2018 – Personalised & Customer-Centric Content Marketing

Buyers tend to seek as much autonomy and independence as possible during their buying decision-making process. As a result, far more than 50% of all purchase decisions have already been made before potential buyers appear on the radar of the sales department, making it difficult to actively influence them.

If you know your customer well it is certainly easier to send relevant content in the right context and level of language. Therefore, get to know your target group amply since only personalized, type-appropriate communication has nowadays a chance to be considered as relevant by the audience.

WARC, the global authority on advertising and media effectiveness, just released its Effective Content Strategy Report 2018, outlining key content marketing themes from the world’s most effective campaigns. Drawn from the winners of the Effective Content Strategy category of this year’s international WARC Awards, the report identifies common themes from branded editorial-style content that can

Australian global payments innovator Verrency has certified two new strategic partners, Basiq and Pulse iD, to enhance the commercial offerings it enables for issuers and banks.

Qualtrics, the leader in experience management, announced the expansion of XM Solutions to help customers close experience gaps. By now, the experience management platform has over 45 expert-built solutions, spanning automated projects, guided programmes and full-service research, designed by industry and research experts to accelerate customer experience, employee experience and market research.

As commonly known, personas are the basis for the right classification of customers in online shops to consequently deliver appropriate campaigns and offers. Generally, five to ten archetypes of buyers must be profiled and the communication, product presentation and possibly also the prices must be adapted to them accordingly. The surfing and click behavior, length

Importance of customer-centricity continues to grow explosively in the digital world There is general agreement on the importance of customer relations for the creation of value and the success of companies. At trade fairs, events, or whenever companies present themselves to the general public, it is repeated in a mantra that the customer is king

Today, most shoppers are researching information on the internet – even in the business-to-business (B2B) context. Around 90% of all B2B purchases are already influenced by the website of the provider. In modern inbound marketing, B2B companies can significantly increase the effectiveness of marketing and sales through automated lead management, making it worthwhile to set

Word has spread that in the increasingly digital world the importance of customers continues to grow explosively and there is general agreement on the importance of customer relations for the creation of value for a company’s success. But why do customers then feel so little about all this and still not have the status they

A Customer Data Platform (CDP) stores first-party data and enables single customer views on customers and touchpoint contacts.