China holds the key to growth opportunities for businesses around the world in the next two to three years, according to global research released by Allen & Overy recently.
China Holds Key to Growth Say Global Business Leaders Read More »
Experian CheetahMail, a unit of Experian Marketing Services and a leading global technology services provider of integrated email, social, mobile and display marketing, revealed its latest analysis illustrating how flash sale emails significantly outperform other types of offers in campaigns.
Amdocs, a leading provider of customer experience systems, released the findings of a global research report, conducted by analyst firm Heavy Reading, which highlights the importance for service providers around the world to integrate charging and policy management capabilities to enable their future pricing strategies for data services.
The “Big Data” phenomenon seems to have appeared from almost nowhere, but in reality, some aspects of this emerging trend are not new.
Brand Finance Plc. released their fifth annual “Top 100 Singapore Brands” league table showing strong growth from the country’s top brands.
The Top 10 Singapore Brands Continue to Dominate Read More »
In email marketing the customer relationship usually starts with a prospect filling out a newsletter subscription form.
Mediabrands appointed Pat Lim as Managing Director of both UM and Initiative Singapore, taking the reins from Clinton Simpson, who lead both agencies for the past two years. Pat is a Singaporean with extensive experience across both Asia’s media and creative landscape. Recognized as one of the media industry’s best, she has received accolades including
