October 2011

The APAC region is a great place to be in social media.

The email marketing relationship with your customers usually begins with the welcome message that is sent immediately after their registration, at a time, when the user has just expressed an interest in your business.

I’ve been a part of many sales teams in my career, and over and over I’ve noticed five common afflictions that affect them, each of which reduces morale and sales performance.

We are living with increasingly large quantities of data, with at least 1.8 zettabytes worth of data to be created and replicated this year alone. In addition, at least 70 percent of business-relevant information lives in unstructured data.

As Singapore’s economy stabilizes following rapid growth since the global downturn, it is especially important for managers to keep job satisfaction up, so that good people do not leave for new pastures. But what do people really value in their work environment?

Based on research conducted by On Device Research among 8,350 respondents in nine countries across five continents, the Mobile Entertainment Forum (MEF) revealed that mobile is increasingly the primary platform for internet access.

A white paper by Software-as-a-Service (SaaS) marketing technology provider Hydra, warns digital marketing channel specialists of their risky approach, if they continue to work in silos.

Singaporeans emerged as the global leaders for the longest time spent on Facebook, with an average of 38 minutes and 46 seconds spent per session (Table 1) revealed in an international analysis on the use of social networks conducted by Experian.

Weber Shandwick partnered with Forbes Insights to identify what makes brands social – and how. The research report “Socializing Your Brand: A Brand’s Guide to Sociability” was conducted via an online survey in Spring 2011 with 1,897 senior executives from high revenue companies across 50 countries in North America, Europe, Africa, the Middle East, Asia

Transactional emails serve first of all only one purpose: they confirm a specific action of the recipient, such as a purchase, sign up, or a change.