October 2011

Providing individual relevance is the only way to achieve higher deliverability and more involvement in email marketing and can be achieved by reading user behavior.

Fuji Xerox Asia Pacific creates marketing campaigns that can connect businesses on a one-to-one level with clients and is able to massively improve response rates, sales, life-time value and brand loyalty.

Most marketing and sales professionals are still grappling with the impacts of the global recession on marketing budgets.

Over 100 investors and entrepreneurs from around the region converged in Singapore for the launch of Angel’s Gate, Asia’s first business-focused reality programme.

The Accredited Association of Advertising Agents (4As) officially announced the re-launch of the International Advertising Association (IAA) Singapore Chapter, the local presentation of the IAA global body with the function of providing members with direct connections to the international partnership network of advertising, marketing and media professionals.

MIME is an internet standard for attaching non-text files to an internet mail message, such as animation, graphics, hypertext files, sound files, and spreadsheets.

The Mobile Marketing Association (MMA), the leading global trade association for the mobile industry, announced the release of their MMA Mobile Application Privacy Policy

Let’s face it, the demand for data protection and legal security in online marketing simply doesn’t fade away.

Errors can be embarrassing, but there are worse things than that, namely not to learn from mistakes. Unfortunately, not all errors in email marketing are obvious or easy to fix, so it is better to deal with how to avoid them in the first place.

Even after almost five decades after its introduction, email is well established as a communication tool in everybody’s daily work and its intensity is actually even still increasing.