November – December 2009

A denial-of-service attack (DoS attack) or distributed denial-of-service attack (DDoS attack) is an attempt to make a computer resource unavailable to its intended users. Although the motives for carrying out a DoS attack may vary, it generally consists of the concerted efforts of a person or people to prevent an Internet site or service from […]

It takes deep customer insight to provide a truly personalized online experience. And customization of every touchpoint and throughout every channel is the key to keeping customers engaged–and coming back for more. Your customers need to feel like you know exactly what they want, when they want it.

More e-tailers then ever have to deal with the increased complexity of their IT infrastructure to run their websites and therefore think about shifting the responsibility for their entire activity to a third-party provider. The German based etracker GmbH is a leading provider of products and services to optimize websites and online marketing campaigns and

Did you know that the word “e-tailer” was coined as early as 1995? An e-tailer is a retailer that primarily uses the Internet as a medium for customers to shop for goods and/or services provided. There are two types of e-tailer, one category whereby e-commerce is the only operation undertaken by the company; examples of

By relying on a specialist, companies not only reduce their security risks significantly, but also benefit from the hard-won experience of the third-party service provider when it comes to supporting e-commerce applications. And who wants to handle these complicated e-commerce systems at all?  Especially as the number of vendors that need to be integrated into

According to eMarketer.com, online retailers are already investing into their platforms although recovery from the recession is not yet in reach. They simply know that their online consumers demand a top-notch shopping experience and that navigation problems can cost them precious sales. Thus, to no surprise, experts state that more than seven in 10 Web

The Internet has established itself successfully as a mass medium and the old and new economy can no longer be separated, this is a fact. Almost every business is online today and e-commerce has increasingly become an important source of income in the past few years.

The world of electronic commerce, also known as e-commerce, enables consumers to shop conveniently at online stores and pay for their purchases without leaving the comfort of home. Consumers expect merchants to not only make their products available on the Web, but to make payments a simple and secure process. However, the same things can

As more and more consumers start shopping online, and marketers rely more on interactive online marketing channels, spending on web analytics technology will rise to US$953 million by 2014, up from $431 million this year, reveals a Forrester Research report released this year.

For years the real intentions and motivations of web customers have remained a mystery to retailers, revealed only at the last click. Recently, however, behavioural marketing has been gaining column inches as a means of evaluating customer thought processes as they journey online. This silver bullet of online retailing success, which increases sales by focusing