November – December 2009

How Secure is Google Checkout?

As e-commerce continues to grow in popularity, so is the number of people using online payment-processing services, with PayPal being the best-known service. However, it is definitely not the only such service around. Launched in 2006, Google Checkout is another online checkout system that lets people make purchases from participating merchants using a single sign-in

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Will Mobile Marketing Work for your E-Business?

These are interesting times for mobile marketers as we are seeing more and more brands actively evangelizing the use of mobile as a marketing channel. It has become a viable new way to create customer loyalty, boost sales and increase awareness for e-commerce business.  The mobile offers increasingly attractive returns on investment especially during the

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10 Tips for Dealing with Phishing Attacks

The purchase of goods and services over the Internet is according to various e-commerce experts today safer than ever. The same applies to online banking, despite activities of e-mail scammers that necessitate certain precautions especially in the e-mail communication, although recently released figures showed that the number of criminally motivated spam, so called phishing activities,

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Mastering the Challenge of Finding the Most Suitable E-Shop System

Whether you plan the re-launch of an existing online store or being a newcomer in the topic of e-commerce, at the beginning of planning an e-shop you are confronted with the task of finding an adequate system as a basis for its implementation. Especially because of the close integration and interaction of an e-shop project

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Ubercart Checks-In

These days online shopping has revolutionized the internet space and many businesses have powered their online existence with strong e commerce based applications such as the shopping cart. If you looking for a fully-featured online shopping cart utility then check out Ubercart ,  an open source e-commerce solution fully integrated with the popular Drupal Content

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Behavioral Targeting: A Perfect Storm or a Storm in a Teacup?

Behavioral targeting which refers to the tracking of you online activities to provide you with more targeted advertising is creating a stir in the online shopping world with a study this year by AudioScience revealing that online shoppers are becoming more receptive to this form of advertising. Whilst this may be good news for advertisers

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Online Shoppers Becoming More Receptive to Behavioral Targeting Ads

This year, AudienceScience released the results of a commissioned study conducted on its behalf by JupiterResearch, a Forrester Research company, designed to measure the receptiveness of online shoppers to behavioral targeting. What is behavioral targeting? It’s tracking a user’s online activities to deliver advertising targeting to that user.

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