While the World Wide Web continues to generate exciting new forms of human interaction, including such Web 2.0 offshoots as social networking and video-sharing sites, wikis and blogs, opportunities that result from the joining of both old and new Internet-based communication technologies can be aweinspiring as well.
E-Mail Marketing + Social Networks = Social E-Mail Marketing Read More »
At first glance, the market for email marketing solutions can appear to be a bit unclear but an overview can be provided with only a few basic considerations that can shed light into the jungle of different technologies, pricing models and service packages. According to appropriate requirements the most suitable provider or ESP (e-mail marketing
Selecting the Right E-Mail-Marketing-Service-Provider Read More »
New research undertaken by Adestra, an e-consultancy, shows digital marketers are spending too much time on manual in-house tasks such as administering and producing e-mail campaigns and not enough time on optimization and targeting that will make significant improvements to their return on investment.
Five Steps to Improve Your Email Marketing Campaign Read More »
Email marketing on mobile phones has been tottering on the brink of opportunity. Some e-marketers may have already embraced it because their customer base are a very mobile bunch. Others have taken a ‘wait and see’ approach, shelving it as something for the future.
Mobile E-Mail Marketing Demystified Read More »
As e-mail messaging is the dominant form of business communication certain standards should be kept in mind to use the medium professionally. Laura Stack, the president of the international consulting firm The Productivity Pro®, Inc. gives us 12 e-mail etiquettes to consider:
In recent years, e-mail marketing has been in constant development and right now event-driven news get a lot of attention. The reason is simple: Transactions or triggermails are an innovative form of dialogue marketing that focus on the receiver of the message.
Trigger-Mails: The Masters of Relevance Read More »
Email marketing has been called the original social networking tool and it’s no wonder. LinkedIn for example, relies very heavily on email to keep its users connected. In addition, many of the groups that have been popping up of late are essentially opt-in lists for the group owners
Incorporating E-Mail into The Social Networking Mix Read More »
In exactly the same way how people subscribe to e-mail newsletters, they can subscribe to RSS feeds, too: Whenever there is something new, all subscribers receive the information automatically, therefore the protocol is ideal for feeding users regularly with new content and thus tie them down to the own company.
How RSS and E-mail Marketing go hand-in-hand Read More »
