November 2021 – Neuromarketing: Predictive Analytics

Neuromarketing is a commercial marketing communication field that applies neuropsychology to market research, studying consumers’ sensorimotor, cognitive, and affective responses to marketing stimuli. So far, neuromarketing is still an expensive approach that requires advanced equipment and technology such as magnetic resonance imaging (MRI), motion capture for eye-tracking, and the electroencephalogram. The potential benefits to marketers […]

Consumer advocate organizations, such as the Center for Digital Democracy, are criticizing neuromarketing’s potentially invasive technology. The privacy concerns come from consumers being unaware of the purpose of the research, how the results will be used, or haven’t even given consent in the first place. Some are even afraid that neuromarketers will have the ability

South Korea: Company: Brain & Research Innovation; Technology: fMRI, EEG, EKG, eye tracking, GSR Company: ThinkUser; Technology: EEG, eye tracking, GSR, psychophysical experiments

Neuroscientists agree that 70-95% of people make decisions unconsciously and then give themselves a “logical explanation” for their decision within fractions of a second. Therefore, when we ask about it, we get very often wrong explanations. Because people don’t even know why they decided for or against the new product.

I think, we can all agree that returns of goods bought online have a massive impact on the carbon footprint of the entire retail industry, costing companies millions and customers time. Hence, there is no question that a reduction in returns is in the interest of everyone involved. But how can online retailers get their

ESET, a global leader in cybersecurity, released the results from its APAC Consumer Cybersecurity Survey, which has been conducted earlier this year with 11,200 respondents from Hong Kong, India, Indonesia, Malaysia, Singapore, Taiwan, and Thailand.

Cyber-attacks are the greatest risk to a company’s operational capacity, as well as its revenue and brand value. With the digital transformation, and with it an acceleration of modern technology, there has been a vast increase of security issues that Chief Information Security Officers (CISO’s) have had to face. This is especially true for small

The evidence-based insights and consulting company, Kantar, just revealed the trends at play in the Asia Pacific media industry and what can be expected in the year to come. In doing so, Kantar is using its market-leading data, alongside evidence-based predictions and expert viewpoints to help media owners and brands build their plans for 2022

Predictive analytics are regularly used in marketing to create individual and relevant customer communication. It is a forecasting method that aims to determine future and unknown events by identifying repetitive patterns, e.g., in customer transaction data, that make it possible to deliver reliable projections. Therefore, the starting point for predictive analytics is always the largest

Predictive analytics allows marketing experts to forecast consumer behavior and customer wishes so that they know how to better exploit sales and profit potential. Apteco, a pioneer in this field, is for more than 30 years committed to building industry-leading software to speedily convert customer data into actionable information and makes use of the following