November 2017 – Email Marketing and Integrative Lead Management

When was the last time you really offended someone at work? If you are a leader and your answer was ‘never’, you may want to rethink your job title. After all, American statesman and retired four-star general in the US Army Colin Powell had a point when he said, “being responsible sometimes means pissing people […]

By now it is clear as day that digitization creates a pre-informed customer who has altered requests on assistance and support. This demands a new lead management, whose role is to capture, qualify, and guide potential customers who have shown their interest in the brand, before they are handed over to sales as a hot

Nowadays, emails have to serve their purpose both on the desktop and on the smallest smartphone screen, simply because more and more people prefer to read their emails via their most personal devices, a recent study by Adobe just confirmed. The digital marketing expert provides in addition a lot of useful insights resulting from the

As every year, IDC started to announce its top predictions for Asia Pacific at IDC FutureScapes 2018, one of ICT’s most anticipated annual events, held at the Mandarin Orchard Singapore. On its 10th year of tracking 3rd platform technologies, IDC reveals that at least 60% of the Asia Pacific GDP will be digitalized, with growth

These days, with the pace at which technology is outdoing itself, it’s virtually impossible to hold your high ground as ‘king of the hill’. As soon as we flash the latest iPhone, a new one is flaunting its 12 MP camera with ƒ/1.8 aperture at us. Just when we’ve nailed the art of geomapping, drones

Let’s be honest, the digital transformation puts all internal and external processes of a company to the test and makes it even more difficult to be successful in today’s increasingly digitized world: The changing purchasing behavior of potential customers, the growing number of communication channels, and the changing and stricter legal situation regarding the handling

According to Vodafone’s newly released  IoT Barometer 2017/18, Asia’s businesses are leading the world in Internet of Things (IoT) adoption, with the number of companies embracing connected devices, soaring 200% from 2013 to stand at 36% now.

THEKEY Project is developing a second-generation identity verification (IDV) solution for the internet via “Blockchain-based Dynamic Multidimension Identification” (BDMI) technology. It can create a vivid and holographic digital identity online, which will be “the key” to migrate people from the real world to the online world. In a nutshell, THEKEY Project aims to solve the

Socialbakers announced the world’s first AI-powered performance prediction and optimization for Instagram that aims to help marketers get the most out of their paid and organic activities.

As brands and agencies grapple with an environment of rapidly changing consumer behavior, technology developments and competition, Adobe has launched a glossary to help marketers navigate the AdTech and MarTech landscape. Ownership of MarTech has long been associated with the brand side of businesses and attracted significant investment of a marketer’s time and budget, while