November 2011

Last week 100+ digital marketers from around the region met at the inaugural Digital Cream Singapore event for a day of intense knowledge sharing and networking. This uniquely moderated roundtable format, already running in London, New York, Chicago, and Dubai, was the first of its kind in Asia.

Knowing that a sound online marketing strategy is vital for success, Asian e-Marketing is revamping its online presence with a strong partner to provide you with a unique service early next year, to support you in your marketing efforts.

A technology start-up company, Gozo Labs, recently launched a location-based mobile marketing solution called around! (www.around.com.sg), which is a free-to-download iPhone application that offers shopping discounts in Singapore.

Google launched a new mobile consumer data resource at the Mobile Marketing Association Forum in London.

Regardless of its innovative approach and entrepreneurial spirit, the information and communications industry has yet to agree on a substantial solution to protect their users on the internet.

As an industry, mobile marketing is probably the most interesting place to be right now.

The popularity of Google+ in key Asia-Pacific markets, according to an Experian® Hitwise®, part of Experian Marketing Services, report showed that Singapore captured the highest ranking and share of visits to the platform.

Experian released an international report on the use of social networks and Asia Pacific respondents reported that they spent the most time on Facebook (by more than 40%) when compared with users in the UK, US, France and Brazil.Singaporeans, in fact, were global leaders for the longest time spent on Facebook.

For most website owners paid search advertising with Google AdWords, Overture or miva is today a matter of course, and therefore not really a question of “whether” but “how”.

For a successful search engine optimization (SEO) you should work out a few keywords first under which you would like to be found.